What Is NBCUniversal Checkout?

We're NBCUniversal Checkout.

You've seen our engaging, shoppable content all over E!, with this disclaimer: "The products featured in this article are from brands available in NBCUniversal Checkout. E! makes a commission on purchases."

But what exactly is NBCUniversal Checkout? And what do we do? No matter if you're a brand or just browsing, keep reading to discover everything you need to know about us.

What is NBCUniversal Checkout?

NBCUniversal Checkout is an embedded shopping cart that enables seamless shopping within content and unlocks top-tier brands at the moment of inspiration. Shoppers can instantly flow from discovery, consideration, and purchase – while remaining within our trusted E! environment.

Who Buys Products From NBCU Checkout?

We've got a lot of eyes on our NBCUniversal Checkout content. E! readers can't get enough of our must-read shoppable celebrity interviews, brand spotlights, and editor-loved product recommendations and roundups. E! shoppable content reaches:

1 Million shoppers monthly

1 Million email subscribers

20 Million impressions monthly

60 Million social followers