Next year will see Netflix end its partnership with Microsoft in favor of developing its in-house advertising platform; meanwhile, its Xandr advertising subsidiary faces GDPR complaints. Our take: Microsoft’s search and advertising growth is a promising indicator of its ability to innovate and compete in digital advertising.
Article
| Jul 31, 2024
Google operates in a competitive ad tech market with Meta, Amazon, TikTok, and emerging DSPs and SSPs from The Trade Desk, Magnite, and Xandr, demonstrating a thriving, multiplayer market. The growth of display advertising and programmatic tools highlights continuing innovation and competition across social media, retail, and mobile platforms, contradicting monopoly claims.
Article
| Sep 23, 2024
But these self-serve tools have also gained traction on video platforms like YouTube and ad-supported video-on-demand platforms like Netflix (in partnership with Microsoft’s Xandr ad tech). These platforms also use similar online dashboards to allow advertisers to set parameters and execute campaigns. RTB will make up the remainder of programmatic ad transactions.
Report
| Jan 29, 2024
Additionally, next year will see Netflix end its partnership with Microsoft in favor of developing its in-house advertising platform; meanwhile, its Xandr advertising subsidiary faces GDPR complaints. Our take: Microsoft’s results are a promising indicator of its ability to innovate and compete in digital advertising.
Report
| Aug 19, 2024
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| Jul 8, 2024
Source: Pixalate
In December 2021, Microsoft acquired programmatic advertising company Xandr from AT&T in the hopes of creating a post-cookie ad marketplace that could address the conflicting needs of privacy and targetability. The company’s Q1 earnings revealed that search and news ad revenues grew 23% to $544 million.
Article
| Jul 14, 2022
As a result of Big Tech platforms' crackdown on political advertisements following the 2020 election, programmatic ad leaders like The Trade Desk and Xandr are seeing an influx in political advertisements.
Article
| Sep 16, 2022
Xandr.
Report
| Jan 6, 2023
Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Ecommerce giants power the retail media boom. Amazon drove—and now dominates—digital advertising’s third wave with a powerful combination of search, display, and streaming TV ads.
Article
| Dec 19, 2022
Publishers already incorporating UID2 include BuzzFeed, Billboard, Fubo, and The Washington Post; demand-side platforms that have adopted the standard include MediaMath, Magnite, OpenX, and Xandr. Customer data platforms and clean rooms from Snowflake, Tealium, and LiveRamp all support the technology.
Article
| Jun 22, 2023
Our take: If Netflix really does want to tough it out in the advertising world on its own, it has to act fast, either by beginning development on ad tech immediately or by looking to acquire an ad tech company it can build off of, as Microsoft did with Xandr—but a big acquisition may be unlikely in today’s high-interest environment.
Article
| Mar 14, 2023
In January, Microsoft acquired adtech firm Xandr from AT&T, which became the foundation of its new advertising business and paved the way for its partnership with Netflix.
Article
| Jul 19, 2022
Instacart has fallen behind its peers in the CTV realm, but the company could become the CPG data source for Xandr and its in-game advertising portfolio. Walmart and Kroger will tighten closed-loop reporting on CTV ads.
Report
| Dec 8, 2022
Ad tech company Xandr said it will facilitate advanced TV ad transactions with numerous measurement firms, including 605, Comscore, EDO, Samba TV, TVision, and VideoAmp. Paramount (formerly ViacomCBS) said it would work with ad holding company Dentsu to test VideoAmp as a currency. Discovery Inc. partnered with ad holding company Omnicom to test Comscore and VideoAmp as currencies.
Report
| May 31, 2022
Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Its pending Activision Blizzard acquisition and leading in-store technology promise to push its gaming and retail media ambitions even further. Ecommerce giants power the retail media boom.
Report
| Nov 29, 2022
Xandr.
Report
| May 18, 2022
A 2022 survey by IAB Europe and Xandr found 92% of advertisers and 74% of agencies were already using retailers’ media platforms. Another study, by Publicis Commerce, revealed 52% of marketing and business professionals in France expected their investments in retail media to rise in 2023. Predictions. Search will generally repay advertisers’ trust in 2023.
Article
| Feb 9, 2023
Xandr. Yahoo.
Report
| Apr 15, 2022
Chart
| Dec 7, 2023
Source: Pixalate
Chart
| Dec 7, 2023
Source: Pixalate