Article
| Jul 16, 2024
The final match of the World Cup 2022 took place on December 18, 2022. The final match of the World Cup 2018 took place on July 15, 2018. The final match of the UEFA EURO 2020 took place on July 11 in 2021. The three live shows for Eurovision 2019 took place on May 14, 16, and 18 in 2019. The three live shows for Eurovision 2021 took place on May 18, 20, and 22 in 2021.
Article
| Jul 12, 2024
During the 2022 World Cup, PepsiCo leveraged Tesco’s in-store screens to display time-specific messages to shoppers, such as “Grab a snack for tonight’s game.” This was supported by in-store radio, branded aisle arches, and aisle fins, as well as online and social advertising. In total, the campaign generated almost 18 million impressions and drove £1.1 million ($1.3 million) in brand sales.
Report
| May 7, 2024
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Jul 21, 2023
On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
Audio
| Nov 16, 2022
I thought that was shocking, to be honest, because a lot of that stuff may not be here quite yet, but two to three years is very soon indeed, basically around the time of what would that be is that we just had, I always get confused with the, I guess the next World Cup.
Audio
| Apr 11, 2024
The new events tentative name, which translates from French into a club World Cup. The question is, will inventing sports tournaments work? Ethan is arguing inventing sports tournaments will work 60 seconds on the clock, make the case. Ethan Cramer-Flood (14:07):.
Audio
| May 10, 2024
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Audio
| Oct 13, 2022
The OTT service has responded by offering free streaming of the ICC Men’s Cricket World Cup, which will take place from October 5 to November 19, 2023. Disney+ Hotstar viewers will increase by 5.9% to 119.0 million in 2024 and reach 129.8 million in 2026. Even then, it will remain short of the 2022 level, when there were 135.7 million viewers.
Report
| Nov 15, 2023
Article
| Nov 21, 2022
Audio
| Feb 26, 2024
Chart
| May 23, 2024
Source: Nielsen; European Broadcasting Union (EBU); Daily Express; Fédération internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Audio
| Apr 8, 2024
The international T 20 Cricket World Cup is currently happening in the US as we speak. In case you didn't know,. Marcus Johnson (34:31):. No one knew I didn't. Bill Fisher (34:34):. It's happening in New York as well. They built a stadium especially for it. Anyway, the US has a team, as does Canada as well as all the other traditional nations like England, Australia, India and so on.
Audio
| Jun 7, 2024
The country will host the Rugby World Cup later this year, the Summer Olympics next year, the 17th Rugby League World Cup in 2025, and a legislative election in 2027—all of which will add fuel to France’s impressive ad spending potential. Video spending in France and Germany has a strong showing, but it will remain a minority stake.
Report
| May 10, 2023
And while that figure may pale in comparison to major quadrennial sporting competitions, like the FIFA World Cup or Summer Olympics, it’s one of the few annual events that consistently attracts more viewers than the Super Bowl does. Eurovision’s live TV audience outperforms broadcasters’ channel average in primetime.
Report
| May 11, 2023
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Audio
| Mar 29, 2024
Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.
Report
| May 11, 2023
Their overseas fashion spending was roughly split between the Middle East and the rest of the world, even among high earners. The rise of high-end shopping capitals such as Dubai and Abu Dhabi area now serve many luxury consumers’ needs close to home. Inbound tourism will boost luxury sales further. The GCC is riding a surge of global interest following the 2022 FIFA World Cup in Qatar.
Report
| Apr 19, 2023
The Fox-owned streaming service grew its US viewership by 24.7% last year, driven largely by Fox’s decision to replay all the 2022 FIFA World Cup men’s soccer matches there. The halo effect of that event helped Tubi surpass its head-to-head rival Pluto TV to earn second place among free premium video streaming services in 2022, behind market leader The Roku Channel.
Report
| Mar 31, 2023
For Snap, as for Twitter, the FIFA World Cup was crucial. Snapchat claimed it would transform the way users experienced the event, through broad coverage and immersive augmented reality (AR).
Report
| Jan 31, 2023
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Report
| Jan 23, 2023
Cruz expressed optimism that first-party sales would rebound in Q4, spurred on by events like the World Cup, Black Friday, and Christmas, as well as the rollout of 5G in Brazil. Carrefour was alone among the retailers we track to buck Brazil’s slow sales growth trend in Q2 2022.
Report
| Nov 16, 2022
The NFL regular season and the upcoming 2022 World Cup will be another driver of revenue for sportsbooks in H2. Sportsbooks can also rely on previous ad investments and partnerships to weather the storm.
Article
| Aug 9, 2022
“And, it shows no sign of slowing down—expect to see the same concerns at events ranging from this year’s FIFA World Cup in Qatar to Formula One races in the Middle East.”.
Article
| Feb 2, 2022