Consumers still think fast food is too expensive, despite the value meal wars: While deals are boosting foot traffic in the short term, operators face long-term difficulties as customers either trade up to fast-casual chains or pull back entirely.
Article
| Sep 5, 2024
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
Article
| Sep 19, 2024
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.
Article
| Sep 23, 2024
Big Tech platforms face a rising tide of antitrust enforcement from regulators all over the world. Need a refresher on the basics of antitrust? Look no further.
Report
| Mar 5, 2024
Article
| Jul 2, 2024
Article
| Apr 22, 2024
Article
| Feb 2, 2024
The over-the-top (OTT) streaming landscape is rapidly becoming as crowded as the early days of cable TV. It is vital that marketers understand the scale, reach, and prospects of the various players in the industry.
Report
| Apr 19, 2023
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
Audio
| Jan 11, 2024
How we got here: Despite the Bank of Canada lowering rates for the third consecutive time, prolonged higher rates have pushed Canadian Banks into a rate war, per The Financial Post.
Article
| Sep 12, 2024
Why Meta could be the dark horse in the generative AI war. Generative AI hits 100 million user milestone in US. Google will remain the top destination for ad spend in the generative AI era. People think social media, search companies most impacted by generative AI.
Article
| Aug 14, 2024
The news: Google, Apple, and Meta are rolling back services for users in Russia amid growing concerns about disinformation and the ongoing war in Ukraine. Apple has removed more than 50 virtual private networks (VPNs) from Russia’s App Store since July, per GreatFire.
Article
| Sep 27, 2024
Convincing those lower-income consumers to open their wallets isn’t easy, which is why the fast-food value meal war that McDonald’s initiated is unlikely to pass anytime soon.
Article
| Jul 29, 2024
Lean on intellectual property: Many of its best-selling sets are tied to licensed themes such as Star Wars, Harry Potter, as well as via its partnership with Epic Games’ Fortnite. Keep experimenting. After partnering with Epic Games to launch Lego Fortnite, the company expanded play offerings with the launch of LEGO Islands.
Article
| Aug 28, 2024
Report
| May 17, 2022
Disney’s iconic characters and stories can thrive in these environments if adapted correctly—but overreliance on existing franchises like Marvel and Star Wars poses a risk. Without fresh, original content that captures young viewers' imaginations, Disney may struggle to compete with content creators attuned to current trends.
Article
| Jul 16, 2024
The situation: The US Federal Reserve’s half-point interest rate cut is a powerful signal that it has reached the end of its war over inflation. Officials expect to make another half point of reductions before the end of the year. “The Committee has gained greater confidence that inflation is moving sustainably toward 2 percent,” Fed officials said in their statement.
Article
| Sep 18, 2024
But as we emerge from the pandemic and the subsequent economic turbulence (exacerbated by the war in Ukraine), brands are increasingly shifting their advertising investments to digital channels. Advertisers will need to fine-tune their digital strategies.
Report
| May 14, 2024
The cut was a powerful signal that the Fed has reached the end of its war over inflation and consumers appear to have taken note as their views of the economy over the coming year were the most optimistic since March and, more importantly, their outlooks for their own financial situations hit a four-month high.
Article
| Oct 4, 2024
By contrast, both Alibaba and JD.com reported sluggish sales in Q2 despite moving aggressively to slash prices amid a broader price war. Our take: With growth in China increasingly hard to come by given the country’s property crisis and severely depressed consumer confidence, retailers have to find strategies—other than discounting—to attract customers.
Article
| Sep 26, 2024
Adversarial relationship with China is bad for tech: Retaliation by Beijing shouldn’t surprise us as Biden eyes more tech sanctions and a US general starts preparing for war.
Article
| Feb 6, 2023
Article
| Apr 26, 2023
We believe Netflix remains the most watched service in the world, but it is not alone at the peak.
Article
| Dec 12, 2022
Inflation. Return to work. Supply chain disruptions. War. Recession. It’s been a wild 2022, and larger pressures are disrupting advertising. Here are a few key trends from our recent “Great Realignment” webinar.
Article
| Sep 13, 2022
A tech cold war intensifies: A federal order protecting US tech interests highlights anxiety over China surpassing the US as a global tech superpower. Some weaknesses are closer to home.
Article
| Sep 19, 2022