Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Aug 23, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Report
| Jan 26, 2024
Forecasts
| Dec 15, 2023
Source: EMARKETER Forecast
Forecasts
| Dec 15, 2023
Source: EMARKETER Forecast
Forecasts
| Sep 20, 2023
Source: EMARKETER Forecast
In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.
Article
| Feb 23, 2024
41.2% of virtual multichannel video programming distributor (vMVPD) viewers watch on YouTube TV, making it the most popular service of its kind.
Article
| Feb 9, 2024
Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Report
| Apr 9, 2024
Forecasts
| Dec 24, 2022
Source: EMARKETER Forecast
Nearly 60% of OTA households that don’t subscribe to a subscription video on demand (SVOD) service, for example, are households of one person, while 45% of OTA households that subscribe to an SVOD service but don’t use a vMVPD are home to three or more people. From an income perspective, however, OTA households that subscribe to an SVOD service and use a vMVPD are the biggest earners.
Article
| May 16, 2024
Forecasts
| Oct 20, 2022
Source: eMarketer
This analysis excludes digital pay TV services—known as virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Sling TV—which skew even more toward subscription revenues. Netflix is a subscription revenue outlier. Netflix relies more on subscription revenues than any other streaming service that sells advertising.
Report
| May 10, 2024
This year, less than one-fourth of total OTT subscription revenues will come from digital pay TV services like YouTube TV and Sling TV, also known as vMVPDs (virtual multichannel video programming distributors). Subscription revenues for OTT will soon pass traditional pay TV. OTT subscription revenues will exceed traditional TV subscription revenues in 2025 for the first time.
Report
| Feb 22, 2024
CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward. Click here to view our full forecast for US CTV users. Almost everyone in the US lives in a CTV household.
Article
| Apr 15, 2024
There are a few ways to view the decline of the pay TV bundle. In our pay TV figures, we exclude vMVPDs, which deliver live TV over the internet. When viewed this way, pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.
Article
| Sep 28, 2022
That figure is increasing as people adopt vMVPDs. vMVPDs include YouTube TV (21.5 million US viewers), Hulu + Live TV (11.4 million US viewers), and Sling TV (5.1 million viewers). Streaming: On demand programming delivered via the internet. US subscription OTT ad spend on CTV will total $9.48 billion this year, an increase of 31.1% over 2023, per our March 2024 forecast.
Article
| Apr 1, 2024