Forecasts
| May 15, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 20, 2023
Source: EMARKETER Forecast
The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.
Report
| Sep 20, 2024
Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.
Article
| Oct 3, 2024
Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.
Article
| Sep 26, 2024
Our forecast for time spent with media has held relatively steady throughout 2024, but several important milestones are on the horizon.
Report
| Aug 7, 2024
CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.
Article
| Sep 30, 2024
Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
Article
| Sep 11, 2024
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings.
Article
| Sep 9, 2024
Catch up on how FAST services are shaking up TV advertising.
Report
| Jun 6, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Netflix dominates in consumer attention however you slice the data.
Article
| Aug 12, 2024
CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.
Article
| Aug 9, 2024
YouTube is also adding "immersive previews," with automatically playing trailers similar to Netflix, aligning it more with traditional video-on-demand services. While videos are playing, the updated TV app will feature a more prominent subscribe button, as well as QR codes generated from links in video descriptions, in a bid to increase subscribers and engagement.
Article
| Sep 19, 2024
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Article
| Aug 2, 2024
Seventy-six percent of the age group spends more than an hour per day watching video-on-demand services, including SVOD, compared with 74% who spend the same amount of time on YouTube, the same report found. Time spent with YouTube excludes time with YouTube Shorts, where 61% of kids spend more than an hour per day.
Article
| Aug 28, 2024
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Audio
| Jul 25, 2024
With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
Chart
| Aug 26, 2024
Source: Decision Lab
Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. “When you get into ‘26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we’re building,” he said on the company’s earnings call last week.
Article
| Jul 22, 2024
Netflix’s ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company’s US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made —and the potential it still holds for advertisers.
Article
| Sep 16, 2024
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
Article
| Oct 1, 2024
Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.
Article
| Sep 27, 2024