Our user forecasts for Facebook, Instagram, TikTok, Snapchat, X, and Pinterest in Canada highlight an expanding platform mix increasingly divided by age demographics.
Report
| Jun 7, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Are millennials pulling away from Amazon? While they were the one demographic group whose Prime Day spending dropped year over year, they continued to spend on other retailers’ sites.
Article
| Jul 25, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Chart
| Jul 9, 2024
Source: YouGov
Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation.
Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.
Article
| May 28, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Apr 10, 2024
And then when we think about in particular within the demographic makeup of that US Hispanic population with about 60% of Hispanics being of Mexican origin, and we look at say that TikTok usage or that over indexing a bit on TikTok, that harks back to the fact that in Mexico, TikTok is now the number two platform per social media usage there ahead of Instagram.
Audio
| Apr 8, 2024
Audio
| Apr 4, 2024
On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Audio
| Apr 27, 2023
Chart
| Jul 17, 2024
Source: YouGov
Chart
| Mar 23, 2023
Source: CBS; YouGov
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
Article
| Jul 25, 2024
TikTok is mainstream. Adult TikTok users will spend 18 minutes daily on the platform in 2024, per our forecast—a number that has steadily risen since its blockbuster 2020. Longer video lengths have fueled some of that increase, as have a greater variety of activities on the platform. For example, almost twice as many TikTok users report regularly getting their news on the site than they did in 2020.
Article
| Dec 26, 2023
Report
| Nov 29, 2022
Chart
| Mar 29, 2024
Source: Leger
Chart
| Mar 27, 2024
Source: Intage Group; ADK Marketing Solutions
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.
Article
| Apr 12, 2022
Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.
Article
| Nov 21, 2022
Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.
Article
| Jun 13, 2023
Article
| Jun 27, 2023
Snapchat’s user growth is commendable in today’s competitive market, but it continues to trail TikTok, largely due to its failure to attract users outside of its core age demographics. Its penetration rate remains high among 12- to 34-year-olds, but it’s failing to match TikTok in attracting older users. There may be clouds on the horizon for TikTok.
Report
| Jun 6, 2024
Chart
| Feb 29, 2024
Source: EMARKETER; Bizrate Insights
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Article
| Mar 13, 2024