Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 20, 2023
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
Article
| Aug 14, 2024
Forecasts
| Aug 24, 2023
Source: EMARKETER Forecast
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Article
| Jul 12, 2024
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
Article
| Aug 29, 2024
Netflix viewership grows thanks to hit show ‘Bridgerton’: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.
Article
| Jul 24, 2024
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Audio
| Aug 23, 2024
But I'm wondering, does that just annoy viewers because it's already frustrating to sports viewers who have to sign up to multiple packages to watch their team play all the games that they need to throughout the season, thinking about I need Netflix for this one game of the year when 50 ...
Audio
| Jul 25, 2024
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
Article
| May 10, 2024
Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its report, Roku attributed significant gains in sports viewership to a recent deal with Major League Baseball and to “Zones” that serve as entry points for viewing NBA and NFL content.
Report
| Aug 19, 2024
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
Audio
| Jul 9, 2024
Audio
| Aug 30, 2024
Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.
Report
| May 10, 2024
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Article
| May 3, 2024
Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock’s sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount’s sports programming is available on CBS. Read the full report. This was originally featured in the EMARKETER Daily newsletter.
Article
| May 17, 2024
In addition, Max, Peacock, and Paramount+ have doubled down on sports rights, while ESPN is pivoting from a cable network to a D2C streaming service. All this is driving a surge in CTV ad spending, especially since live sports content commands loyal viewership and high ad rates. What does this mean for marketers, media companies, and distributors? The TV ship has sailed.
Report
| Dec 6, 2023
Chart
| May 23, 2024
Source: Nielsen; European Broadcasting Union (EBU); Daily Express; Fédération internationale de football association (FIFA); International Olympic Committee (IOC); Union of European Football Associations (UEFA)
Chart
| May 15, 2024
Source: Interactive Advertising Bureau Australia (IAB Australia)
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
Article
| Sep 19, 2023