For the moment, the resale platform isn’t charging selling fees, which could make it more attractive (in the short term) to sellers who would otherwise be operating on marketplaces like Poshmark, Mercari, and Depop. The shift is also likely to increase the amount of inventory available for sale, thereby making ThredUp more attractive to buyers.
Article
| Aug 20, 2024
Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.
Article
| Sep 18, 2024
Fashion resale marketplace Poshmark introduced visual search for its users. “Tools like visual search can be especially helpful [in resale], both for buyers who might see a product, might just want to be able to use their camera and match it as well as for sellers who can take a photograph of their product,” our analyst Sky Canaves said on a recent “Reimagining Retail” podcast.
Article
| Oct 4, 2024
Poshmark launched Posh Lens, a visual search tool that gives shoppers the ability to search by image, filtering the platform’s product listings for similar items. What can retailers learn from the maturing resale industry? Automation and AI are crucial tools for ecommerce retailers seeking to increase operational efficiency.
Report
| Apr 5, 2024
To keep campaigns new and relevant, Poshmark leans on AI to enhance product images and refresh video assets. The fashion resale platform has also employed AI to help it translate TV ads into different languages to scale campaigns across countries.
Article
| Oct 25, 2023
Poshmark’s “Share Shows” allow brands and Poshmark users to partner to sell products, while viewers can chime in with questions or comments, or place a bid. The events have been a hit for brands like Rothy’s, Pact, and Christy Dawn, with Rothy’s CMO Jamie Gersch telling ModernRetail that the format “really let us engage the community in a way we hadn’t before.”.
Article
| May 15, 2024
Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.
Article
| Oct 10, 2023
Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”
Article
| Oct 5, 2022
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Article
| Mar 2, 2023
And I think Poshmark has also done something a bit similar with its people who host live streams and sales on the platform and can create more of a presence around selling that's more than just the products themselves. Sara Lebow:. That makes sense, although it is difficult for me to picture Walmart and IKEA or ThredUp being able to replicate that.
Audio
| Sep 11, 2024
Almost a third (31%) of women also reported being open to a beauty and skincare social commerce purchase—unsurprising, given that women are more frequent users of both social media and beauty products. 55% of upper-income Gen Z teens have sold an item on a secondhand marketplace such as Poshmark or thredUP.
Report
| Jan 31, 2024
Ecommerce platforms like Amazon, eBay, and Poshmark continue to invest in developing their in-house capabilities, but they haven’t gained much traction. Meanwhile, TikTok reported that it had signed up more than 200,000 sellers and 100,000 creators to TikTok Shop when it launched in September 2023. TikTok is reducing friction to convert consumers.
Report
| Dec 14, 2023
So instead of consumers going to Poshmark to buy that Coach bag, they were doing it through Coach's resale program. The last I heard, these programs weren't popping off as the giant resale marketplaces that these retailers had hoped they would be. Sky Canaves:.
Audio
| May 1, 2024
Resale is the process of selling pre-owned products, including both physical sales at consignment or thrift stores and ecommerce sales on marketplaces such as Depop or Poshmark. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Mar 8, 2024
Visits to ecommerce sites in Western countries tend to be more mission-driven, making the adoption of live shopping more challenging—but platforms like TikTok, Poshmark, and eBay are trying to change that. The US leads the pack in livestreaming commerce participation among Western nations.
Report
| Jul 14, 2023
Poshmark leads fashion resale marketplaces. Total US online fashion resale is poised to grow by nearly 16% this year, according to our forecast. Secondhand platform Poshmark is seeing much slower growth and increased competition but has retained its leading position in the space.
Report
| Jun 6, 2023
Poshmark. thredUP. Vestiaire Collective. Vogue Business. WWD.
Report
| Apr 5, 2023
Respondents ages 18 to 25 reported using Depop, OfferUp, and Poshmark at much higher rates than the average, while millennials led by significant margins when it came to Bonanza, The RealReal, and thredUP. Resale shoppers care most about saving money.
Report
| Apr 3, 2023
Chart
| Apr 5, 2024
Source: CivicScience
More like this:. 3 technologies that take in-store retail media to the next level. 3 ways Poshmark uses AI to grow its business. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. Exclusive—Retailers rank immersive experiences near the top of their investment priorities.
Article
| Jan 12, 2024
Poshmark introduces Posh Shows, live shopping for resale. Fashion brand participation in resale boomed last year. 5 charts showing what resale ecommerce growth means for your brand. Yesterday's Chart of the Day: Top 10 fast-food apps.
Article
| Apr 26, 2023
Even secondhand sellers are using the tactic to offload unwanted items: The number of clothing items marked as “new with tags” and “final sale” on Poshmark is up 61% since 2022, per The Wall Street Journal. An industry-wide challenge: Shoppers will return $211.76 billion worth of online purchases this year, 4.2% more than in 2022 per our US Retail Ecommerce Return Volume forecast.
Article
| Jun 20, 2023
For example, Poshmark and thredUP have both reported that nearly half of their sellers are also buyers. Staying on brand: Sustainability is at the heart of the brand positioning for outdoor names such as Patagonia, The North Face, and REI. That puts greater importance on ensuring their efforts are authentic.
Article
| Apr 29, 2022
Players like Poshmark have even been acquired after struggling with CAC while others, including Outdoor Voices, are still on the market for the very same reasons. With Google having had a weak Q3 in part on account of its ad business, this doesn’t bode well for its Q4 results—and its search ad revenue growth will be nearly half of what it mustered this year.
Article
| Nov 15, 2022
For example, Poshmark on Wednesday launched Posh Shows, which allows consumers to livestream on the company’s platform. The big takeaway: There is no shortage of resale platforms and “resale as a service” providers that make it relatively straightforward for brands to enter the resale market.
Article
| Apr 5, 2023