Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.
Article
| Sep 17, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Audio
| Sep 23, 2024
Forecasts
| Aug 23, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 17, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
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| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Report
| Oct 18, 2023
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Article
| Apr 8, 2024
Peacock keeps losing money, but its parent company Comcast continues to buy into streaming. If Peacock’s ad revenues make a meaningful jump over the next year, it will likely be due to its sports programming investments. Peacock struck ratings gold with its Olympics coverage this summer, which contributed to an increase of 2.8 million subscribers during the first week.
Report
| Sep 20, 2024
Peacock proves timing (with content) is everything. For new Peacock subscribers, prices went up on July 18, prior to the Summer Olympics, while existing subscribers received a month’s notice to stream the games at the lower price.
Article
| Aug 2, 2024
Telemundo distributes Spanish-language coverage of “Sunday Night Football” matches, which are also available on Peacock (YouTube has the rights to Sunday Ticket, which includes out-of-market matches). Our take: Marketers and advertisers are tapping into the potential of the growing Hispanic population, giving Telemundo and NBCU a significant opportunity to leverage local broadcasting rights.
Article
| Oct 15, 2024
The news: Charter Spectrum signed a new carriage deal with NBCUniversal that includes free access to Peacock for TV Select plan customers. With that addition, Charter Spectrum now offers over $60 worth of streaming services for customers, including Disney+, Hulu, Vix+, Paramount+, and more.
Article
| Oct 7, 2024
We have projected Max and Peacock for the first time, and they are both on an upward trajectory. Warner Bros. Discovery’s Max (formerly HBO Max) and Comcast’s Peacock are younger than the four platforms that lead them in the chart above. However, both are set for healthy time spent growth among the population this year.
Article
| Aug 12, 2024
Why it matters: Streaming subscriptions are quickly becoming a must-have for delivery memberships as they try to attract customers and differentiate themselves from competitors: Instacart has Peacock, Walmart has Paramount+, and Amazon, of course, has its own Prime Video service.
Article
| Aug 13, 2024
Peacock and Paramount+ will use live sports programming to increase ad revenues. Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock’s sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount’s sports programming is available on CBS. Max will lean on live sports to grow ad revenues.
Report
| May 10, 2024
We have projected Max and Peacock for the first time, and they are both on an upward trajectory. Warner Bros. Discovery’s Max (formerly HBO Max) and Comcast’s Peacock are younger than the four platforms that lead them in the chart above. However, both are set for healthy time spent growth among the population this year.
Report
| Aug 7, 2024
Peacock had eight of its 10 highest streaming days during the Olympics. NBC's primetime coverage drew an impressive 4.1 million daily viewers. NBCU’s planning clearly contributed to this triumph:. The company seamlessly integrated streaming and traditional broadcasts. NBCU updated its viewership data presentation to better reflect modern consumption habits.
Article
| Aug 14, 2024
Tuesday regionalized games will also be telecast, and Peacock will stream Monday games and the NBA All-Star game, broadening NBC’s sports portfolio. Prime Video emerges as a significant player, set to stream the NBA Cup, the play-in tournament, and Thursday and Friday night games.
Article
| Jul 25, 2024