Forecasts
| Jun 17, 2024
Source: EMARKETER Forecast
Forecasts
| May 16, 2024
Source: EMARKETER Forecast
Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.
Article
| May 10, 2024
Article
| May 3, 2024
TikTok's NewFronts showcases AI-curated ads and partnerships: Despite regulatory scrutiny, the platform shows no signs of being distracted in its efforts to pursue ad dollars.
Article
| May 6, 2024
The 2024–2025 upfronts and NewFronts promise to be interesting. This year’s planning season will showcase the interplay between consumer preferences and TV viewing habits, underscoring the urgency for industry-wide innovation and flexibility.
Article
| Feb 22, 2024
Our upfront/Newfront connected TV (CTV) video ad spending forecast is a subcategory of our upfront/Newfront digital video ad spending forecast. Our CTV forecast is limited to digital advertising that appears on TV screens. Meet the new upfronts, same as the old upfronts. Linear TV has been the bread and butter of upfront advertising.
Report
| Jun 18, 2024
As upfront linear ad spend declines, US upfront/NewFront digital video ad spend is on the rise. US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion, per our May 2024 forecast.
Article
| Jul 8, 2024
It’s worth noting that TikTok is spending much of its time touting the same things that chief competitor Meta emphasized at its recent NewFronts event: creators and AI. Because of that, execution will be key to differentiation.
Article
| May 22, 2024
Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
Article
| May 4, 2022
Article
| May 5, 2023
Linear upfront spending is expected to remain flat for the foreseeable future, but marketers are increasingly turning to connected TV (CTV), with advertisers projected to spend more than $8 billion on CTV ads at this year’s upfronts and NewFronts.
Article
| Jun 6, 2023
US upfront/NewFront digital video ad spend will rise 37.3% this year to reach $18.61 billion, per our forecast. That shows media buyers are still planning ahead, even as viewers move away from linear. “Buying upfront became popular with linear TV, but that old-school sales tactic has become common in digital video, podcasts, video games, and is even emerging in retail media,” said Benes.
Article
| May 17, 2024
Nielsen’s 2024 Upfronts/NewFronts Guide revealed that, as of November 2023, more than 18% of US TV households had at least one TV set enabled to receive free, broadcast programming. However, most households complement their OTA access with content they can access from other sources. The use of OTA devices highlights TV audiences’ ongoing engagement with traditional, linear programming.
Article
| May 16, 2024
Reels remain a massive priority for the company, as they were heavily discussed during its NewFronts presentation this year. This makes sense considering the possibility of a TikTok ban. Still, Meta is working to emphasize video as a whole instead of focusing on short-form content.
Report
| May 21, 2024
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Article
| Apr 3, 2023
Article
| May 11, 2022
On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Audio
| May 1, 2023
The battle against TikTok took center stage at this week’s NewFronts, as Meta, Snapchat, and YouTube unveiled new ad products tied to short-form video. While none of them can compete with TikTok’s lock on the youth market or the enormous amount of time its users spend on the app, these new ad products are an attempt to bring Reels, Spotlight, and Shorts into greater parity with TikTok’s ad formats.
Article
| May 5, 2023
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Audio
| Jun 9, 2023
Meta debuted even more generative AI tools at its NewFronts presentation last week. Those tools are centered on recommending creators and influencers that best align with a brand or product’s advertising goals on Facebook, Instagram, and Reels. Other existing AI advertising products from Meta include the ability to reformat ads across Meta’s ecosystem of social platforms.
Article
| May 8, 2024
On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
Audio
| Jun 7, 2022
Shorts wants to take ad dollars from TikTok: YouTube uses the NewFronts to tout their short-form video format.
Article
| May 1, 2023
Article
| Jun 21, 2022
Chart
| May 1, 2023
Source: eMarketer