Article
| Sep 23, 2024
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
Article
| Sep 19, 2024
Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.
Article
| Sep 12, 2024
Time spent on social media is plateauing. Longer videos could keep users around longer while providing more monetization opportunities for platforms. But some short-form creators won’t be receptive to the shift.
Report
| May 21, 2024
It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey
Article
| Jun 14, 2024
Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.
Article
| May 29, 2024
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
Article
| May 14, 2024
Chart
| Jun 1, 2024
Source: EMARKETER
Report
| Aug 28, 2023
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Article
| Apr 9, 2024
Forecasts
| Jul 25, 2023
Source: EMARKETER Forecast
Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.
Report
| Jul 25, 2023
US marketers will spend over $1 billion more on influencer marketing in 2023 than they did last year, per our forecast. We lay out six tactics to maximize the impact of those dollars.
Report
| May 3, 2023
X is positioning itself as a hub for creators with new paid subscriptions and monetization tools. If it improves its creator tools—like revenue-sharing and content discovery—it could attract creators from OnlyFans, especially those with large social media followings. AI-driven content tools are advancing quickly and could reshape the creator economy.
Article
| Sep 9, 2024
It’s offering new content creation, fan engagement, and monetization tools for creators, including an easier way to share audience data with brands. The upgraded Spectacles are currently available to AR developers, who Snap has enlisted to help create use cases for the device.
Article
| Sep 18, 2024
Why it matters: YouTube’s advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform’s robust engagement and monetization capabilities. The strong connected TV (CTV) viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend.
Article
| Jul 24, 2024
A long-term brand partnership is still the most lucrative and sustainable monetization tactic for most creators. It can also be a lower lift than some of the more demanding direct audience monetization tactics like subscriptions and merchandising. Sources. CreatorIQ. Ipsos. Mavrck. Teachable. The Influencer Marketing Factory.
Report
| May 20, 2024
Large retail tie-ups like this one with Apple can also help Klarna become a major shopping destination—and new products can help Klarna refine its data monetization efforts to remain profitable.
Article
| Oct 3, 2024
Report
| Jun 10, 2022
But the long-term reliability of such a strategy remains unclear given Meta’s evolving monetization approaches.
Article
| Sep 30, 2024
Threads could capitalize on X’s advertiser exodus, but its plans to start selling ad space this year have fallen by the wayside, and it no longer has a timeline for monetization. Our take: Meta should make a prompt decision on Threads messaging, considering the inconvenience of no private chat options.
Article
| Sep 10, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Audio
| Jan 2, 2024
Zooming out: TikTok's move into search advertising is timely, as it follows a broader trend of social platforms integrating search into their monetization strategies. Instagram and YouTube have also rolled out similar features. TikTok contends its focus on high-intent searches sets it apart, leveraging the platform’s strength as a content discovery engine.
Article
| Sep 24, 2024
Stricter regulations would force some companies to completely restructure their monetization models to survive.
Article
| Sep 20, 2024
By leaning into data monetization, PayPal looks to boost revenues and reach its profitability goals. From 2024 to 2026, FMN ad spend will explode at a 107.0% compound annual growth rate to hit $1.50 billion, per our forecast. Overheard at #AWNY: Still, PayPal's ad debut could raise user experience concerns.
Article
| Oct 11, 2024