Chart
| May 23, 2024
Source: CMO Council; Zeta Global
From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions—reshaping how people live, work, and shop.
Report
| Aug 8, 2024
Forecasts
| Aug 12, 2023
Source: EMARKETER Forecast
Chart
| Apr 24, 2024
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
Chart
| Apr 16, 2024
Source: Ascend2; RPE Origin
Chart
| Apr 16, 2024
Source: Ascend2; RPE Origin
AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.
Report
| Nov 30, 2023
Ecommerce executives are bullish about 2024: That’s driving a significant share to aggressively invest in areas such as marketing, technology, and infrastructure upgrades, per a survey exclusively shared with Insider Intelligence.
Article
| Jan 24, 2024
AI technology-driven efficiencies are a business expectation coming from senior management and board members for 41% of CMOs worldwide, per Q1 2024 data by CMO Council Zeta Global. 57% of CMOs worldwide agree that genAI is the most valuable ROI-driving marketing technology investment this year, the same report found.
Article
| Sep 5, 2024
Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.
Report
| Jul 20, 2023
Marketers must communicate the potential of AI and other marketing technology with their organizations. What marketers see as an investment in infrastructure, other parts of the business may see as purely a cost, said Tariq Hassan, CMO and chief customer experience officer at McDonald’s USA. The CMO’s job is to communicate the potential of that investment.
Article
| Sep 30, 2024
Restaurants are investing in back-end technology to improve the customer experience, both digital and in-store. Industry leaders like McDonald’s are investing in AI and unified commerce platforms that will enhance personalization across restaurants’ touchpoints. Technology is expensive and not always effective.
Report
| Apr 24, 2024
South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.
Article
| Mar 20, 2024
Investment in marketing technology (martech) and AI is imperative for future growth. The adoption of martech tools and generative AI (genAI) applications will increase, reflecting their potential to enhance marketing efficiency. The value of these investments resides in staying competitive and delivering personalized customer experiences. Leading CMOs share insights on the dynamic role.
Report
| Jul 23, 2024
Marketing technology (martech) is essential for housing and managing data. Martech provides tools to collect, integrate, and analyze data at scale, and then conduct campaigns and track ROI. Marketing leaders will increase budget allocations to martech over the next five years, according to a March 2024 Deloitte survey. AI supports data-driven decisions.
Report
| Sep 12, 2024
The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.
Report
| Jun 15, 2023
Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
Article
| Aug 22, 2022
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
Article
| Sep 1, 2022
US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.
Article
| Oct 10, 2022
ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled “Generative Fill” in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.
Article
| May 30, 2023
AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023.
Article
| Dec 19, 2022
Chart
| Jan 17, 2024
Source: Ascend2; Insightly
Chart
| Jan 17, 2024
Source: Ascend2; Insightly
Chart
| Jan 17, 2024
Source: Ascend2; Insightly
Chart
| Jan 17, 2024
Source: Ascend2; Insightly