Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 20, 2023
Source: EMARKETER Forecast
Forecasts
| Aug 24, 2023
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Forecasts
| Feb 28, 2024
Source: EMARKETER Forecast
YouTube tests “picture-in-picture live mid-rolls” to combat ad blockers. YouTube is testing livestreaming ads that won’t interrupt the content, according to the company’s experiments page last week. The picture-in-picture format will pop up alongside live video. Details about the size of the mid-roll player or its sound capabilities have not been released.
Article
| Aug 15, 2024
Telemedicine is not the way most US adults prefer to access care. For only two healthcare needs—flu or cold treatment, and prescription refills—live video visits held an edge over in-office visits in 2021, and this margin was slim. US adults were more inclined to travel to their providers for mental health services, annual checkups, and physical therapy.
Article
| Mar 14, 2022
Forecasts
| Dec 15, 2023
Source: EMARKETER Forecast
Time spent on social media is plateauing. Longer videos could keep users around longer while providing more monetization opportunities for platforms. But some short-form creators won’t be receptive to the shift.
Report
| May 21, 2024
From AI-powered smartphones to virtual shopping assistants, AI is becoming a powerful force in daily digital interactions—reshaping how people live, work, and shop.
Report
| Aug 8, 2024
Following several notable bankruptcies in 2023, the esports industry—which we define as live video of gameplay—seems a bit more stable in 2024. Even so, in January 2024, Twitch laid off hundreds of employees following weaker-than-expected growth. We estimate that esports ad revenues will grow 8.0% this year to reach $277.7 million. The increased sophistication of games will attract more brand dollars.
Report
| May 30, 2024
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
Article
| Aug 14, 2024
Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Report
| May 10, 2024
Chart
| Aug 26, 2024
Source: Decision Lab
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Article
| Jul 19, 2024
FIFA’s streaming rights struggle reflects the changing landscape: Major streamers already have multi billion-dollar commitments, but a lower price could drive interest from smaller services.
Article
| Jul 16, 2024
In 2024, more than 180 million US viewers will turn to ad-supported live video platform (e.g., Pluto TV, Tubi, The Roku Channel) and streaming services (e.g., Netflix, Hulu, Disney+). CTV platforms experimenting with shoppable media already have large ad-supported audiences.
Report
| Feb 2, 2024
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Article
| Jul 12, 2024
Live events can provide the authentic connections that were missing during the pandemic. Further, events, webinars, and live video sessions can play an important role in building trust and can serve as a counterbalance to a rise in AI-generated content. Use AI-generated content to focus on the customer.
Report
| Jan 30, 2024
Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).
Report
| Apr 9, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024