Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.

Three in four consumers will pay more for brands that share their values, per iHeartMedia and Pushkin Industries. DEI initiatives could be a deciding factor for some consumers. Eliminating DEI programs also creates opportunities for similar companies to court consumers who are looking for brands that support DEI, Collins warned.

Pandora will hold a 21.9% share of digital audio ads sales in 2024, while Spotify captures 16.6% and iHeartMedia 10.0%. Spotify will shrink the gap, trailing Pandora in 2026 by only 0.7%. Audio advertising continues to punch beneath its weight class. Audio spending trails audio time.

Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.

This is actually from that report from iHeartMedia and Pushkin Industries showing that folks will spend more on companies that they align with. According to the report, 75% of consumers will pay more for brands that share their values. All right, folks, let's move to question two. Blake versus Carina. Will AI smartphones be impactful out the gate? Now, Brian X.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

In September, a Bloomberg investigation found that iHeartMedia (which will account for one-fifth of US podcasting revenues) and The New York Post bought millions of fraudulent listeners via mobile game ads that prompted podcast downloads. Our take: Podcasting’s next frontier is beyond North American markets.

In the US, companies such as iHeartMedia, Vice Media Group, and Tinkercast are producing podcasts in non-English languages to tap an increasing international listener base. US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.

According to Edison’s 2021 polling, 30% of the adult population were Spotify listeners, followed by YouTube Music (15%), Apple Music (12%), Amazon Music (9%), CBC Listen (8%), SoundCloud (7%), Stingray (6%), and iHeart Radio (2%).

So it's going to be bigger than Spotify, bigger than SiriusXM, bigger than iHeartMedia all rolled up together. And it's one of those funny things where to your point, its share of retail media is going to be sort of growing, but very slightly, but it's going to be in and of itself a big deal in an area that marketers and advertisers are going to have to pay close attention to. Marcus Johnson:.

The study included data from folks like Amazon Ads, iHeartMedia, SiriusXM, and Spotify covering radio, digital and podcasting. But, Danny, the most important sentence in your article about recalling audio ads is what and why? Daniel Konstantinovic:. I think it would be consumers were able to recall brands from audio ads across formats 41% of the time compared with 37 for other forms of advertising.

You've also seen some growth, particularly in podcasting, from Spotify and iHeart. CPG brands like Nestle and Pepsi have stated they're going to increase their ad spend. In a report by famed analyst Brian Wieser said that the ad industry had expanded in the second quarter at a greater rate than it did in first quarter. Marcus Johnson:. Evelyn, the US ad market isn't starting to see green shoots.