Most in-game ad spend goes to mobile, and most of the ads are bought by game developers. Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch. Use this chart:. Evaluate gaming ad spend. More like this:.
Article
| Jun 10, 2024
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Video spending is also being bolstered by some gaming ad dollars shifting to brand advertising. Although it remains a small part of the overall video ad spend, some brands have explored full-screen video advertising within games and other apps.
Article
| Apr 2, 2024
Video spending is also being bolstered by some gaming ad dollars shifting to brand advertising. Although it remains a small part of the overall video ad spend, some brands have explored full-screen video advertising within games and other apps.
Report
| Mar 26, 2024
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands. Take advantage of a large audience with solid first-party data. We estimate that about 187 million people in the US across all demographics will play video games in 2024.
Report
| May 30, 2024
Forecasts
| Jun 17, 2024
Source: EMARKETER Forecast
Report
| May 9, 2024
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
Article
| Jun 12, 2024
Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture shoppers’ attention, boost retail media spend, and drive sales.
Article
| May 6, 2024
Nonmobile gaming ad revenues will grow faster than the overall market, although it remains a small part of the story. Revenues from ads shown on console and PC games will account for about 9% of the gaming industry’s total take, but the category is growing quickly. We anticipate nonmobile gaming ad revenues will increase by 17.2% this year, to reach $793.7 million.
Report
| Jan 11, 2024
Final question, Ross in the lead talking about Disney and gaming. So Disney is investing 1.5 billion into Fortnite creator Epic Games in the company's most significant venture into gaming yet writes our Daniel Constantinovich.
Audio
| Mar 7, 2024
The year-old Luna cloud gaming unit plays into Amazon’s strengths. When it launched in March 2022 following a long beta period, Luna joined a market crowded with gaming incumbents (Microsoft, Sony, Nintendo, and Nvidia) and tech players (Apple and Google).
Report
| Aug 14, 2023
Chart
| Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Forecasts
| Jul 25, 2023
Source: Insider Intelligence | eMarketer
This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.
Report
| Jul 17, 2023
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Oct 19, 2023
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Audio
| Feb 2, 2024
Chart
| Mar 1, 2024
Source: EMARKETER
Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.
Report
| May 24, 2023
Chart
| Jan 18, 2024
Source: Winterberry Group
In both categories, “we’re seeing big growth in comparison to all the other ad spending metrics and the rest of the digital world where the growth numbers are not so big anymore,” Cramer-Flood said. 2. Content is becoming increasingly shoppable.
Article
| Jan 26, 2024
US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Article
| Jun 21, 2023
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Audio
| Apr 7, 2023
Chart
| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)