Forecasts
| Jul 16, 2024
Source: EMARKETER Forecast
Forecasts
| May 14, 2024
Source: EMARKETER Forecast
As China’s retail media advertising market begins to mature, off-site channels—including WeChat and Douyin, TikTok's sister app in China—will increasingly drive growth.
Report
| Jul 15, 2024
Retailers adjust China strategies to coax cost-conscious shoppers to open their wallets: Ikea and Pizza Hut will open more small-format stores to reach new customers, while H&M set up shop on Pinduoduo and Douyin.
Article
| Sep 26, 2024
Forecasts
| Jul 16, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 27, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.
Report
| Sep 14, 2023
Chart
| May 1, 2024
Source: EMARKETER
After the self-inflicted stagnation of 2022, China’s retail and ecommerce sales growth is somewhat back on track. At the company level, Douyin has burst onto the scene as a major retailer, and Pinduoduo’s ascent continues.
Report
| Jul 14, 2023
Chart
| Mar 13, 2024
Source: NielsenIQ
After a rapid rise in China, Douyin is now seeking to increase revenues per user. TikTok’s sister app Douyin had a meteoric rise in China. By the end of this year, 4 in 5 social network users in China will use Douyin. However, user growth will slow to 5.8% YoY in 2024.
Report
| Jun 17, 2024
Note that the chart below excludes platforms that are overwhelmingly China-centric, such as WeChat (835.2 million users in China) and ByteDance’s Douyin (838.4 million users in China). Click here to view our full forecast for social network users worldwide, by platform. Facebook has a huge advantage in emerging markets.
Report
| Jun 25, 2024
In 2024, sales via Douyin, Kuaishou, and Xiaohongshu will account for 14.3%, 7.0%, and 1.0%, respectively, of total retail ecommerce sales in China. Douyin is approaching JD.com (16.5%) and Pinduoduo (16.4%) but is still far behind Alibaba (39.8%). However, the growth of the social commerce trio is approaching saturation.
Report
| Aug 26, 2024
Forecasts
| Mar 29, 2023
Source: EMARKETER Forecast
The brand’s livestreams on Douyin attract roughly 800,000 unique viewers per show, helped by a more laid-back style compared with the more traditional “hard-sell” approach favored by China’s top creators. In Q1, Zara saw a 50% increase year over year in the number of products that sold out in most sizes, according to data from Edited cited by Reuters.
Article
| Jun 3, 2024
Report
| May 18, 2022
TikTok Shop became available across the US last week. The social video platform has a lot to gain in retail and ad revenues, but it risks facing the same challenges Meta has had with social commerce on Instagram—users' reluctance to actually complete purchases in app. But with sister app Douyin setting the blueprint for TikTok’s social commerce endeavors, the platform isn’t starting from scratch. Here’s a look at TikTok’s social commerce strategy and potential in five charts.
Article
| Sep 15, 2023
TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn’t caught on in the same way.
Article
| Mar 23, 2023
Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.
Article
| Apr 13, 2022
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Article
| May 19, 2022
Kuaishou, Meituan, and Douyin will post standout ad revenue growth in 2024 despite China’s enduring economic malaise. This achievement will come in part at the expense of their legacy domestic competitors, as we project Baidu, Alibaba, and JD.com will see middling results this year. Reddit, Spotify, and Apple are also noteworthy.
Report
| Jan 10, 2024
Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.
Report
| May 29, 2024
Offering deep discounts and other incentives is a tried-and-true route to acquiring both customers and sellers in China, where TikTok’s counterpart Douyin now stands as the fourth-largest ecommerce player. But livestream shopping in the US is unlikely to ever reach the scale of China, where it will account for 22.0% of retail ecommerce sales in 2024.
Report
| Dec 14, 2023
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Report
| Mar 28, 2024