Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.
Report
| Jul 9, 2024
Our survey found that consumers have a broadly favorable view of affiliate marketing. However, there are significant differences in how each generation encounters and considers affiliate ads.
Report
| Jul 18, 2024
Black consumers are tech-savvy and eager to stay up to date on the latest digital and pop culture trends.
Report
| Jun 26, 2024
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
Chart
| Sep 17, 2024
Source: Interactive Advertising Bureau (IAB); Alter Agents
US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper behaviors.
Report
| Sep 27, 2024
Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.
Report
| Jul 10, 2024
Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to EMARKETER’s latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.
Article
| Oct 14, 2024
59% of US consumers want details on costs and promotions from a commerce video ad, according to July 2024 data from the Interactive Advertising Bureau in partnership with Alter Agents. Nearly as many (58%) want clear product demos and details.
Article
| Sep 30, 2024
Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.
Article
| Sep 12, 2024
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.
Article
| Sep 10, 2024
As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.
Report
| Jun 27, 2024
Chart
| Oct 1, 2024
Source: EMARKETER
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Aug 30, 2024
Not all consumers accept cookies when given the choice.
Article
| Aug 20, 2024
Chart
| Aug 1, 2024
Source: StatCounter; EMARKETER
The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.
Report
| May 20, 2024
Chart
| Sep 1, 2024
Source: EMARKETER
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads.
Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
Article
| Jul 30, 2024
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
Report
| Mar 15, 2024
“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks.
The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.
Article
| Jul 22, 2024
Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout’s research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.
Article
| Jul 18, 2024
Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.
Article
| Jul 12, 2024
Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.
Article
| Jul 10, 2024
Chart
| Aug 9, 2024
Source: CivicScience