Article
| Sep 19, 2024
Amazon looks to blunt Shopify’s momentum: Buy with Prime extends the marketplace’s reach by letting shoppers use their Amazon Prime membership to receive fast shipping on other retailers’ websites.
Article
| Apr 22, 2022
Article
| Jan 11, 2023
Article
| Apr 22, 2022
Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.
Article
| Jan 31, 2023
A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.
Article
| Apr 6, 2023
Shopify warns merchants against using Amazon’s ‘Buy with Prime’ service: The move is a sign that Shopify is growing concerned about its ability to combat the retail giant.
Article
| Sep 2, 2022
On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.
Audio
| May 11, 2022
But Shop Pay will have to fend off Amazon’s Buy with Prime. The checkout service allows merchants to offer Prime membership benefits on their own sites—if they use Amazon's fulfillment services—which could steal merchants from Shopify. Shopify will need to continue to add merchant value to Shop Pay.
Report
| Aug 17, 2023
Buy with Prime gives merchants the power of Prime benefits. The buy button allows sellers to offer Prime checkout for their customers directly on their websites—which Amazon argues can increase shopper conversion by an average of 25%, per its 2022 shareholder letter. And as long as they also use Amazon Pay, sellers can access the company’s fulfillment systems.
Report
| Aug 14, 2023
When it comes to retail memberships, Amazon is the leader, boasting 97.2 million household Amazon Prime members across the US, nearly three-quarters of the country’s total households, per our forecast.
Taking a page from Amazon’s playbook, retailers like Walmart, Best Buy, and Target are using their own members-only sales events to build out their retail memberships.
Article
| Sep 5, 2024
But usage of the payment option remained quite limited compared with the share of buyers who use BNPL at any point during the year
Article
| Aug 16, 2024
July has turned into prime time for deal hunting and several merchants, including Best Buy, Target, and Walmart, shifted their sales ahead of Prime Day to capture a larger share of consumers’ finite discretionary spend. TikTok explains it all.
Article
| Jul 25, 2024
They can implement Amazon Buy with Prime to streamline purchases on D2C websites. Amazon is courting D2C brands, most notably with its “Buy with Prime” offering that lets brands act as third-party marketplace sellers with one-click checkout on their sites and free one- to two-day shipping for customers.
Report
| May 5, 2023
Even amid extensive retrenching, Amazon remains committed to its marketplace through initiatives such as local delivery services, Buy with Prime, and the newly launched Inspire product discovery feed. More brands are joining Amazon. Profitability pressures and the need to reach more consumers efficiently has weakened resistance to selling on the platform, even among D2C brands.
Report
| Jun 6, 2023
Meanwhile, Amazon, which continues to dominate ecommerce, is laying off about 30 employees in its Buy with Prime unit, and has also eliminated hundreds of roles at game streaming site Twitch, Prime Video, and MGM Studios, according to CNBC. The roughest month: Job cuts historically spike in January as retailers embark on structural changes for the new year.
Article
| Jan 19, 2024
Finding common ground: Shopify’s TikTok Shop partnership marks the company’s second tie-up with a major competitor in less than a week, after earlier inking a deal with Amazon to allow its sellers to use Buy with Prime.
Article
| Sep 1, 2023
The digital marketplaces are fighting over Amazon’s Buy with Prime feature, which launched last April. The offering would encourage Amazon’s 173.5 million US Prime users (per our forecast) to click Amazon’s logo and buy seamlessly from brand websites.
Article
| May 1, 2023
Amazon launched Buy with Prime to improve its existing suite of checkout offerings for sellers. It also built out payments products for shoppers, expanding its partnership with Affirm to offer BNPL in Canada and adding more cashierless checkouts to stores. And it rolled out palm-scanning payment tech at more Whole Foods stores.
Article
| Dec 28, 2022
Amazon and Walmart are setting consumers’ expectations, thereby increasing the pressure on their competitors to catch up (or partner with them via programs such as Buy with Prime).
Article
| Oct 16, 2023
It recently expanded the availability of its Buy with Prime offering, which enables retailers to use Amazon’s fulfillment and payments services. It has also sought to better align its businesses. For example, Amazon-owned Zappos recently began offering label-free, box-free returns at Amazon-owned Whole Foods Markets nationwide.
Article
| Feb 2, 2023
Taking on Amazon: The partnership with Salesforce allows Walmart to position itself as an alternative to Amazon’s newly expanded Buy with Prime offering, chipping away at the ecommerce giant’s competitive advantage. And after years of struggling to prevent Amazon from taking market share, the big-box retailer is finally in a position to strike back.
Article
| Jan 13, 2023
That’s a similar calculus to the Buy with Prime program it launched earlier this year, which melds Amazon’s fulfillment and payments services to provide a streamlined checkout process on non-Amazon websites. The big takeaway: Amazon’s newest service is a no-brainer.
Article
| Aug 1, 2022
However, the company faces a clear challenge from Amazon, which recently expanded the reach of its Buy with Prime service, which allows retailers to leverage Amazon’s fulfillment and payments services.
Article
| Feb 16, 2023
In a major shift, Amazon reached a settlement with EU regulators that would see the company expand access to its buy box, stop using merchant data for its own retail business, and allow sellers to use third-party solutions for Prime fulfillment—but only in the region.
Article
| Jan 6, 2023