Article
| Sep 19, 2024
“The holiday season really starts October 1,” Megan Gaffey, senior director of publisher partnerships at Rakuten Advertising, said on our Tech-Talk webinar Performance Marketing Playbook for Q4 Holiday Success. “And you see a lot of advertisers launch Black Friday promotions the Tuesday before Thanksgiving to get ahead of the noise.”
Article
| Sep 16, 2024
Forecasts
| Jul 16, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 1, 2024
Source: EMARKETER Forecast
Chart
| May 1, 2024
Source: Medallia
The expectations: Consumers will be sharply focused on finding value this holiday season, which is why marquee promotional days such as Black Friday and Cyber Monday will be incredibly important. Thirty-six percent of US consumers are poised to shop on Black Friday, and 34% expect to make a purchase on Cyber Monday, per YouGov.
Article
| Oct 4, 2024
The majority of holiday shoppers will shop Black Friday (86%) and Cyber Monday (84%) deals, but 70% will take advantage of in-store Black Friday sales. Nearly half (48%) think Black Friday and Cyber Monday is when they’ll get the best deals. Early birds that shop before Thanksgiving are more likely to shop online (72%) than those who shop after the turkey is carved (63%), the report found.
Article
| Aug 6, 2024
Big Lots, which recently filed for bankruptcy, rolled out the first of its “Black Friday Fridays” events last Friday. The sales, which occur every Friday through December 6, feature one-day deals. Our take: There’s far more uncertainty than usual this holiday season, which is why retailers are wise to launch marketing and promotions in October, before any potential disruptions.
Article
| Sep 17, 2024
The pandemic put a damper on Black Friday doorbuster stampedes, and shoppers now look for more engaging experiences to bring them into stores. Activate holiday-themed pop-ups, limited-edition collaborations, and in-store services that complement retail offerings. Leverage the power of mobile connectivity.
Report
| Aug 20, 2024
The emergence of Black Fall: Traditionally synonymous with post-Thanksgiving sales, Black Friday is expanding into a season unto itself—Black Fall. Advertisers are now starting their promotions weeks and even months in advance of Thanksgiving to reach customers looking for the best deals.
Article
| Aug 22, 2024
Elouqii saw “Black Friday kind of results” on its website the day its Kate Spade collaboration launched, founder Julie Carnevale told Forbes, as consumers who were previously limited to buying the brand’s accessories jumped at the opportunity to invest in its apparel.
Article
| Sep 30, 2024
The event was an immediate hit with consumers buying more items than they did on Black Friday 2014, which at the time was its biggest-ever Black Friday. The sale evolved into a 48-hour event in 2019 before sprawling out even further with Amazon’s rollout of “early deals.”.
Article
| Jun 28, 2024
Cyber Five is still a draw for shoppers looking for seasonal deals, with 62% planning to shop on Black Friday, per Salsify. Cyber Five’s share of total ecommerce sales has dipped from the 20.0% peak it hit in 2019. This year, we forecast Cyber Five to make up 15.7% of holiday ecommerce sales, bringing in a total of $42.66 billion in the US.
Article
| Jul 16, 2024
While the retailer still accounts for the majority of ecommerce sales during the event—59% this year, per our forecast—its share is slipping as competitors launch their own promotions and more consumers comparison-shop. 35% of Prime Day shoppers also shopped Walmart’s deals event, while 34% took part in Target’s Circle Week and 11% made a purchase during Best Buy’s Black Friday in July sale.
Article
| Jul 18, 2024
We’ve all seen videos of people rushing into Walmart the second the doors open on Black Friday. However, with the surge in ecommerce over the past few years, those mobs have shrunk as shoppers become more dependent on online shopping. Online sales growth was more than three times the growth rate of physical retail (8.8% vs. 2.8%) in the 2023 holiday shopping season, according to EMARKETER.
Article
| Sep 27, 2024
Black Friday sales totaled $9.8 billion this year, according to Adobe Analytics, just below our June 2023 forecast of $10.4 billion.
Article
| Dec 8, 2023
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
Article
| Dec 4, 2023
Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.
Article
| Nov 28, 2023
Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.
Article
| Nov 25, 2023
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Dec 8, 2023
31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.
Article
| Nov 16, 2023
Walmart Marketplace is thriving: Black Friday and Cyber Monday were the two best-selling days on the platform, and those strong results are providing a boost to Walmart Fulfillment Services.
Article
| Dec 1, 2023
Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.
Article
| Nov 22, 2023
A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.
Article
| Nov 26, 2022
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
Article
| Nov 29, 2022