Chart
| Jul 23, 2024
Source: Morning Consult; Walmart
Chart
| Mar 13, 2024
Source: CCS Insight
Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.
Report
| Jun 13, 2024
Chart
| May 13, 2024
Source: EMARKETER
Go further: Read our new report on how AR and VR Are Reshaping the Future of Consumer Engagement.
Article
| Jul 12, 2024
Chart
| Jan 10, 2024
Source: ARtillery Intelligence
Adoption of AR/VR technology is higher among 18- to 34-year-olds than older age groups, per a February 2024 EMARKETER survey conducted by Toluna Start. Revieve, a health and beauty tech developer that has created an AI-powered skincare advisor used by beauty retailers including Superdrug, claims millennial shoppers engage the most with its advisor experience (35.4%), with Gen Z not far behind (32.3%).
Report
| Apr 8, 2024
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Report
| Apr 4, 2022
All eyes on Apple: As expectations mount for AR/VR product plans, Apple doubles down on iPhone, Mac, and iPad—a move that might indicate its metaverse ambitions are on hold.
Article
| Jun 7, 2022
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
Article
| Oct 24, 2023
There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.
Article
| May 31, 2023
On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.
Audio
| May 6, 2022
Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.
Article
| Nov 15, 2022
Prominently displaying specific measurements, care instructions, materials, and frequency of item return—along with providing AR/VR capabilities and accurate photos—can help move the customer closer to placing the order. Authenticity is the key to advertising on social media.
Report
| Jan 31, 2024
Adoption of AR/VR headsets will increase rapidly over the next few years. The International Data Corporation (IDC) forecasts that worldwide shipments of the devices will grow by more than 3.5 times between 2023 and 2027, from 8.5 million to 30.3 million. Brands and retailers are gravitating toward the Vision Pro.
Report
| Mar 26, 2024
Global shipments of augmented and virtual reality (AR/VR) headsets will hit 16.5 million this year, up more than 5 million or 32.1% from last year. Most of these shipments are to consumers, but commercial sales are set to multiply over the next five years, driven by the opportunity for product visualization prior to purchase.
Article
| May 17, 2022
Apple’s attention has been divided recently across a monumental AI pivot and its AR/VR aspirations, both of which have yet to be profitable. Samsung has baked some AI features into its latest Galaxy devices and is the first Google partner to integrate access to Gemini Pro and Imagen 2 with Vertex AI on cloud for smartphones.
Article
| Apr 15, 2024
Meta reported $3.67 billion in operating losses from Reality Labs this past Q3, following a deficit of $5.77 billion in H1 2022. That’s a total of $9.44 billion in losses from Meta’s division for augmented and virtual reality (AR/VR) hardware and software.
Article
| Oct 28, 2022
We're going to see it more in social media, smartphones, search engines, AR/VR devices, e-commerce, everything. New Apple Intelligence I think is a great recent example of integration. So many people use Apple devices, now they're going to have generative AI operating in the background without thinking about it. (14:32):.
Audio
| Jul 15, 2024
We’ll see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?
Report
| Aug 8, 2024
Forecasts
| May 13, 2024
Source: EMARKETER Forecast
Meta is bringing its conversational AI assistant, Meta AI, to its Quest VR headsets in the US and Canada—replacing basic voice commands with a more sophisticated assistant you can talk to naturally. The integration of voice AI into these face-worn devices represents a step toward more immersive human-computer interactions in VR.
Report
| Aug 21, 2024
Chart
| Feb 29, 2024
Source: International Data Corporation (IDC)
Chart
| Feb 29, 2024
Source: International Data Corporation (IDC)
Chart
| Jun 23, 2023
Source: SurveyMonkey