Forecasts
| Aug 23, 2024
Source: EMARKETER Forecast
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.
Article
| May 10, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.
Article
| Sep 27, 2024
Audio
| Jul 8, 2024
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Audio
| Mar 29, 2024
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.
Article
| Mar 19, 2024
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
Article
| Mar 13, 2024
Article
| Oct 11, 2024
Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.
Report
| Aug 12, 2024
Apple Intelligence aims to revitalize Siri. The upcoming Apple Intelligence suite could yield significant upgrades to Siri’s capabilities, potentially increasing both iPhone sales and Siri usage if the features function as promised. By integrating ChatGPT and improving language understanding, Apple aims to address long-standing criticisms of Siri’s limitations.
Report
| Aug 21, 2024
Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.
Article
| Sep 27, 2024
It’s no wonder, then, that advertisers continue to take a social media-first approach to their digital ad buys. The format accounted for roughly half of all digital ad spending in Brazil and Peru last year, according to figures from the local Interactive Advertising Bureaus (IABs) in each country.
Report
| Jul 23, 2024
What this means: The DOJ’s filing set the tech and advertising worlds ablaze with speculation that regulators could forcibly break apart Google’s hold on the search market. Still, these are only proposals: The filing is not final and does not contain explicit plans for a breakup. Google’s plans to appeal the August ruling will delay the enactment of any DOJ proposals.
Article
| Oct 9, 2024
Click here to view our full forecast for digital ad revenues by company worldwide. The most significant change in the worldwide rankings is Apple’s advancement. In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the chart above. We now project 16.6% ad revenue growth for the smartphone-maker, and that its $10.58 billion take will land it at eighth internationally.
Report
| May 29, 2024
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Forecasts
| Aug 23, 2024
Source: EMARKETER Forecast
In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.
Report
| Sep 11, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024