Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.
Article
| Oct 4, 2024
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 6, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Google and Amazon enhance visual search capabilities to speed up the path to purchase: As more shoppers rely on the tool, both companies see an opportunity to make the shopping experience faster, simpler, and more relevant.
Article
| Oct 4, 2024
Amazon and Walmart are search advertising’s growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.
Article
| Sep 9, 2024
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.
Article
| Sep 10, 2024
Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers’ search ad offerings.
Report
| Jun 17, 2024
Amazon tests removing product reviews and ratings from search: The retailer claims it will enhance the browsing experience, but it creates friction for the majority of shoppers who rely on customer feedback.
Article
| Aug 19, 2024
Amazon and Walmart scoop up beauty sales as shoppers search for convenience: Our Industry KPIs data shows that the two account for the majority of purchase intent clicks in the beauty and personal care category.
Article
| Sep 6, 2024
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
Article
| Jul 23, 2024
Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.
Article
| Jul 17, 2024
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Article
| Jun 24, 2024
70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).
Article
| Sep 20, 2024
Forecasts
| Jul 12, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 12, 2024
Source: EMARKETER Forecast
Forecasts
| Jun 6, 2024
Source: EMARKETER Forecast
More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.
Article
| Aug 20, 2024
Tech’s Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.
Article
| Aug 14, 2024
Many brands are entering the year with flat—or declining—budgets. You can’t assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.
Article
| Jan 19, 2023
Forecasts
| Mar 25, 2024
Source: EMARKETER Forecast
Forecasts
| Mar 27, 2024
Source: EMARKETER Forecast
US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.
Article
| Apr 17, 2023
Forecasts
| Mar 14, 2024
Source: EMARKETER Forecast