By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries. Behind the Numbers.
Report
| May 29, 2024
Canada Goose. Canada Goose opened three new brick-and-mortars this month, adding to its plans to double its physical footprint by 2028. Many luxury brands are honing in on their D2C strategy with mixed results, Canaves said, but Canada Goose has seen signs of success, reporting a 22% increase in revenue for Q4 ending March 2024. “Canada Goose also announced a new creative director,” Canaves said.
Article
| May 30, 2024
EMARKETER benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021.
Article
| Jun 11, 2024
Article
| May 9, 2022
Forecasts
| Aug 19, 2022
Source: EMARKETER Forecast
Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.
Report
| Dec 15, 2022
In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.
Article
| Nov 14, 2023
However, France will still lag Canada (11:31) and the US (12:37). Digital became the majority share of time spent in 2022, and that share is growing. Digital media accounts for more than half of total media time in France. This balance is common in the countries where we track this measure, apart from Germany, where traditional media still dominates. However, France is still some way behind the UK.
Report
| Jul 18, 2024
CTV is providing continued growth in digital video viewership, further splitting audiences with TV. The ad market in Canada is responding by developing new ways to holistically target the total audience for long-form entertainment.
Report
| Nov 14, 2022
Report
| Nov 4, 2022
The Canada coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.
Report
| Oct 20, 2022
Its North American counterparts are even further ahead—11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK. This is a common theme in most countries we track, especially in the UK, where more than 60% of total media time is being taken up by digital.
Report
| Jul 11, 2024
Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.
Report
| Sep 29, 2022
Report
| Sep 30, 2022
TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.
Report
| Aug 19, 2022
Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.
Report
| Jul 29, 2022
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Report
| May 18, 2022
Moving across the US-Canada border can be the first step toward international expansion for retailers.
Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe’s, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let’s not forget Target’s famous Canadian failure. Here’s a look at how brands on both sides of the border have fared, and the lessons you can learn from them.
Article
| Apr 20, 2023
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Report
| Jun 7, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.
Audio
| Apr 18, 2023
This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.
Report
| May 4, 2022
Report
| May 12, 2022
Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.
Article
| Jul 1, 2022
China’s COVID strategy continues to hurt retail sales: Estée Lauder and Canada Goose are among the high-end brands pointing to China’s policy as a reason they’re lowering their outlooks.
Article
| Nov 2, 2022
Article
| Oct 17, 2022