The timing of the Games originated with the first Olympics, believed to be held in 776 BC in Ancient Greece. According to the International Olympics Committee, time was then measured in Olympiats, which demarcated a four-year period. The ancient Games ended in 400 AD. Jasmine Enberg (02:17):. Wow. I did not know that. Marcus Johnson (02:19):.

Gen Alpha prefers to learn through how-to videos and games, according to the study. For brands, that means there is a content opportunity on places like TikTok and Instagram as well as in the games Gen Alpha plays, like Minecraft and Roblox. 4. Gen Alpha understands brands.

For new Peacock subscribers, prices went up on July 18, prior to the Summer Olympics, while existing subscribers received a month’s notice to stream the games at the lower price. Peacock is banking on extensive sports coverage and exclusive releases such as “Love Island USA” to boost new sign-ups and retention amid price hikes and losing 500,000 subscribers in Q2 2024.

It also features games from the NFL, Premier League, college football, and college basketball. In 2025, it will begin including NBA and WNBA games. The share of total TV time spent controlled by Pluto TV and Paramount+ (both of which are owned by Paramount Global) has barely budged over the past year, per Nielsen.

They can consider embedding branded educational experiences or games—like Truist’s teen-focused Long Game—within popular digital games like Roblox and Minecraft. What’s next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.

The company's attempts to engage kids through YouTube Shorts and integrations with popular games like Fortnite are steps in the right direction. However, these efforts seem reactive rather than proactive. The stark decline in Disney Channel viewership underscores the urgency to innovate more aggressively and strategically.

“If the drinking game was called ‘AI,’ we’d all be passed out by noon,” said Tom Morrissy, chief growth officer at New York-based media agency Noble People. “We need to get in the [AI] game faster,” said Wesley ter Haar, co-founder and co-CEO of content at Media.Monks, noting that other industries are innovating more quickly in the AI space than the ad-marketing sector.

But I'm wondering, does that just annoy viewers because it's already frustrating to sports viewers who have to sign up to multiple packages to watch their team play all the games that they need to throughout the season, thinking about I need Netflix for this one game of the year when 50 ...

For example, ads served in a sports bar during a Lions game might feature Great Lakes tourism, alcohol, or local car dealerships. Ads served on a gas station pump on summer nights might feature a cold energy drink on sale in the convenience store. Bars and venues can run their own ads during TV commercials on many of these platforms. What are the potential downsides of OOH TV advertising?

Click here to read “It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…And how streaming is changing the game.”.

But they sold that stadium out for over 60 years and nearly 400 games. So that's the longest streak by time, the longest streak by games because. Ross Benes (02:11):. Is this worldwide? Marcus Johnson (02:12):. This is US,. Ross Benes (02:15):. US. Marcus Johnson (02:15):. Sports, but football, there's not that many games per year, which is why that struggles to have the. Ross Benes (02:20):. Record.

They’re going where their audience spends time—and in response, social platforms are continually expanding their portfolio of direct-response shopping and game install ads, as well as branding video formats. Media and entertainment remains in its advertising slump. However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads.

Put it in action: FanDuel showcased its value by combining real-time data with relevant offers for NFL and NBA games, leading to a 16% reduction in cost per install (CPIs) on Snapchat and a 21% decrease in cost per first-time deposit,, Hiraki said. 4. Show up in your audiences’ favorite spaces. “You wouldn't run the same out-of-home (OOH) creative as you do on TV,” Hiraki said.

More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

Time to move on to our game of the week. And today's game is the Super Duper Game. I'm sorry about that, mate. Evelyn Mitchell-Wolf (10:35):. Is that Marcus? Did he do that? Bill Fisher (10:36):. Yeah. I'm not responsible for the naming. It would have a much better name if I was the regular host. Anyway, how does it work? We have three rounds. (10:43):.

Earlier this year, Chase launched Chase Media Solutions, paving the way for other FIs to get in on the media game. “Unlike a retail media network, financial media networks capture the entire spending history a customer has,” said our analyst Maria Elm. “They can see not just one place you’ve shopped, but everywhere.”. Payments companies have access to even more granular data, like SKU and size.

In-game ads have become more attractive to major advertisers. In mid-2022, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled updated in-game ad standards for the first time since 2009, and the results have been positive. Traditionally, in-game advertising had been the domain of rival developers vying for players’ attention.

His TV game show-like challenge videos have also landed him a $100 million deal with Amazon Prime Video for a competition series. MrBeast’s success is unique, but it showcases the crucial role creators play in driving consumer viewing habits. Social video is reshaping linear TV advertising. US social video ad spending will surpass linear TV in 2025.

For now, the top games are Roblox (averaging 139 minutes spent per day in 2023) and Minecraft (48 minutes), according to Qustodio. Not many are on social media—yet. Social media platforms remain Gen Z’s domain, but the few children who are on them have prioritized TikTok and Instagram. Much like with gaming, adoption will grow over time.

Let's move now to our game of the week. Today's game, super-duper game. How does it work? Three rounds. Today we have pretend CEO move the needle in the random scale. The best of the answers, the more points you get. Blake Droesch:. Okay. Marcus Johnson:. Round one. Suzy Davidkhanian:. Factitious points. Marcus Johnson:. Okay. It may or not be true. Round one.

The Olympics aren’t just a TikTok trend, but content surrounding the Games has infiltrated TikTok from fans and athletes alike. This year 1.037 billion people worldwide are TikTok users, up from 836.8 million who used the platform during the 2022 Winter Olympics, per our forecast. Many Olympians are also TikTok creators, offering fans a glimpse at what daily life is like in the Olympic Village.

It's of course time for a game. It's the game of the week. Today's game, the super duper game. Marcus Johnson (10:45):. It gets worse at the, every time I read it out, it gets worse somehow with Marcus. No, I should, I can't be bothered. How does it work? Three rounds today we have fortune teller move the needle and fill in the blank. The best of the answers, the more points you get.

So do you feel like all three of them will have rights to the same games or they're going to split it up? Paul Verna (19:19):. Typically when sports rights are divvied up among different networks, it's not the same game. It's different games or different sets of games for different players and I think that's what's going on here as well. Max Willens (19:34):.