Well, streaming in gaming, in a lot of things but particularly in gaming, is certainly the future. You had a chart in your piece, which jumped out to me, basically saying or asking when game development professionals were asked, "Which gaming platforms will grow the most by 2025?" Most people, 40% said streaming followed by mobile, 24% and then Metaverse and console further down the list.
Audio
| Aug 21, 2023
What to expect: Search ads on Google and retail media networks like Amazon continue to drive measurable return on ad spend (ROAS). Amid growing economic uncertainty, brands are shifting digital ad budgets toward bottom-funnel performance ads.
Report
| Oct 17, 2022
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Report
| Jun 21, 2022
We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.
Audio
| Mar 24, 2023
On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Aug 3, 2023
But gaming activations also have short-term benefits for advertisers. Brands and musicians that have taken the leap by partnering with immersive video game behemoths Roblox and Fortnite have generated memorable consumer touchpoints, garnering significant PR buzz along the way. Read Next. Sources. Advertiser Perceptions. CivicScience. DoubleVerify. Morning Consult. Outbrain. Savanta.
Report
| May 24, 2022
Two, until recently, the App Store limited the availability of cloud gaming apps played without an iPhone. Three, it's harder to send SMS messages between iPhone and non iPhone people, think the green bubbles. Four, when you pair a non-Apple smartwatch with the iPhone, the experience isn't as good, and five, you can't use digital wallets on the iPhone very well, except for the Apple Wallet.
Audio
| Mar 29, 2024
The region, which includes Russia, Ukraine, and over 20 other countries, will see 22.8% less ad spending this year compared with 2021. We reduced our forecast for 2022 ad spending in the region by $4.32 billion. The war will continue to affect ad revenues for Meta and some social platforms.
Report
| May 17, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| Apr 15, 2022
Ad spending on reruns has gone up as Daniel Constantinovich, one of our briefings writers, notes as well because of a lack of original contents. And Warner Bros. Discovery saying that Hollywood strikes will cost it $500 million in revenue this year.
Audio
| Sep 18, 2023
So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.
Audio
| Jul 18, 2023
Tinuiti said TikTok made up about 6% of its overall ad spend in 2021, and that growth between Q1 2021 and Q1 2022 was 150.5%. Tinuiti works primarily with performance advertisers. Mekanism said TikTok currently makes up a larger share of its total social ad spending, around 20% and growing.
Report
| May 23, 2022
Awin's affiliate partnerships platform offers a real alternative to big tech and puts you back in control of your ad spend. Want to find out how? Visit awin.com/emarketer to learn more. Hello, everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen and eMarketer Podcast made possible by Awin. This is the Friday show that has a real life Grinch on today's show.
Audio
| Aug 18, 2023
A huge range of web-based services: This list includes Translate, Maps, Stadia gaming, Google Classroom, Google Earth, and Google Photos, all of which use Google Cloud infrastructure, Google’s AI research, or its geospatial information data.
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| Jul 21, 2022
Chart
| Mar 28, 2023
Source: FreeWheel
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| Oct 20, 2022
Source: WARC; MMA Global
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| Oct 20, 2022
Source: WARC; MMA Global
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| Oct 20, 2022
Source: WARC; MMA Global
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| Sep 29, 2022
Source: Pathmatics
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| Sep 29, 2022
Source: Pathmatics
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| Sep 1, 2022
Source: AppGrowing