The reward: Brands that show their genuine support for the LGBTQ+ movement not only benefit by engaging those who identify as queer, but also their allies too. “We really cannot underestimate the power of allyship in the gay community—it is small, but the number of allies they have is immense,” Flores-Marquez said.
Article
| Jul 8, 2024
Loyalty programs’ top friction points include delays, difficulties earning rewards. Consumers want points and rewards above all other loyalty perks. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth.
Article
| May 28, 2024
When it comes to loyalty programs, 61% of consumers worldwide would use them more if rewards were applied automatically. More than half would be tempted if they could use rewards across multiple brands, personalize their rewards, or track their points easily.
Article
| Jun 22, 2022
As prices for goods and services increased from 2022 to 2023, so did the percentage of US adults that cited discounts as the leading reason they participated in a loyalty or reward program, according to February 2024 data from Merkle. However, the percentage of customers who wanted free products decreased, as did those who wanted access to exclusive rewards.
Article
| Jun 5, 2024
Among them, only Wells Fargo did not offer Amazon rewards redemption. But it closed the gap by uniquely offering ATM rewards redemption. The Most Important Feature to Add. ATM rewards redemption gives cardholders access to cash rewards anytime, anywhere.
Report
| Nov 3, 2023
They're not as keen on programs where you have to kind of build rewards over time. They want instant discounts above all else because consumers are using loyalty programs to navigate the current cost of living crisis. We are really seeing memberships hit high in the UK at the moment.
Audio
| Jul 29, 2024
TikTok has rolled out a new payment structure—the Creator Rewards Program—which factors in how well content aligns with search trends. Over time, this will reinforce consumer search behaviors, which should, in turn, dictate paid marketing strategies. Read the full report, Social Search Trends 2024.
Article
| Jun 9, 2024
Though private label quality ranks lower than price (83%), freshness (69%), or product availability (69%), it’s more important to shoppers than brand selection (42%), rewards/loyalty programs (40%), or speed of shopping trip (29%). Retailers like Walmart, Gopuff, Kroger, and Target are building out their private label offerings across food and beverage, pet, household necessities, and apparel. 3.
Article
| Jun 25, 2024
The retailer is also revamping its Neighbor’s Club loyalty program, making it easier to collect rewards and move through membership tiers. “[Tractor Supply Co.] realizes what's driving people in-store, but they also understand how to navigate the online experience,” Davidkhanian said. Listen to the full episode. This was originally featured in the Retail Daily newsletter.
Article
| Jun 27, 2024
Palek, for example, has a strong following of Gen Z women and promoted the card’s cash-back rewards while doing her makeup for a “get ready with me” video. For the widest reach, payment brands are extending their partnerships across platforms. Finfluencers aren’t limited to a single platform: They use different platforms to reach different consumers.
Report
| Jun 3, 2024
Chart
| Jan 16, 2024
Source: Econsultancy; Marigold
They can also help providers finance sought-after rewards programs: Players including Affirm and Afterpay cut such programs this year because of profitability concerns. Explore NFC technology. NFC tech enables short-range contactless payments, like tapping a card to pay or holding up an iPhone to use Apple Pay at the point-of-sale.
Report
| Oct 10, 2024
And the Neu Card sweetens the deal for students by providing cash-back rewards and lower pricing. Introduced in October 2023, the card offers them a strong value proposition: no late fees, no compounding interest, 1.25% cash back, and a max spending limit of up to $1,000.
Report
| Dec 19, 2023
What this means: Consumers are turning to credit cards for rewards and to finance strong spending as their excess savings dwindled. Strong rewards programs can help issuers capture this spending. Digital P2P payment growth may have hit a ceiling. Consumers used mobile apps for 50% of all peer-to-peer (P2P) payments in 2023. This is down from 55% in 2022 but still well above the pre-pandemic 27%.
Article
| May 17, 2024
In March, TikTok said its revamped creator fund, which only rewards videos over a minute long, had increased creator revenues by over 250% during the prior six months. Meanwhile, YouTube started letting Shorts creators link to longer-form content in September.
Report
| May 21, 2024
Skechers is also going the Roblox route: The footwear company partnered with Super League to launch an immersive experience on Roblox Lovetopia’s Topia Mall, where visitors can try out products on their virtual avatars, create custom looks, and participate in a treasure hunt to win exclusive digital rewards.
Article
| Jun 4, 2024
Arguably the greatest reward or benefit, more so than try and negotiate traffic. Rajiv (17:46):. Yeah. Marcus (17:52):. Yeah. All right, that's all we got time for the leads. Time now for the last part of the show, the fourth quarter. Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):.
Audio
| Sep 5, 2024
US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper behaviors.
Report
| Sep 27, 2024
Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
Report
| Oct 7, 2024
Chart
| Oct 14, 2024
Source: EMARKETER
The open-banking-powered card offering brings together the benefits of A2A payments with the ease of card payments. Innovations like this could spur A2A payments usage globally
Article
| Sep 27, 2024
After years of work to add components such as social media audience extensions and CTV to their RMNs, retailers are beginning to reap the rewards. There were five different retail media components—besides on-site—that were used by at least half of retail media advertisers polled in the Skai and Path to Purchase Institute survey. But the challenges of spending in this channel haven’t gone away.
Report
| Jun 11, 2024
In March, TikTok said its revamped creator fund, which only rewards videos over a minute long, had increased creator revenues by over 250% during the prior six months. Meanwhile, YouTube started letting Shorts creators link to longer-form content in September.
Article
| May 23, 2024
How can you actually optimize on rewards? And I think there's not a lot of that that goes on today. It's more like, "Here's a product for you. You may or may not have a need." We would be in a better position as an industry if we said, "Here is the right product for you. This is why that product is right for you, and here's what it will mean to your financial decisions and your financial management.".
Audio
| Aug 20, 2024
It includes the TikTok Creator Marketplace and the TikTok Creative Challenge, a program that lets creators submit user-generated content for brands on the app and receive rewards based on video performance.
Article
| May 22, 2024