A wave of unpopularity and political scandals has made Meta a target for regulators around the world trying to crack down on Big Tech. Facebook’s relationship with publishers, advertising business, content management, and more have been the subject of regulation, fines, and investigations.

I think this really gets to the importance of diversifying your advertising spend, and making sure that you're not concentrating all of your messaging low in the funnel, especially since we know consumers are planning their purchases really far in advance.

Ad Spending by Device and Format. It’s a multiscreen world now. People watching or streaming video on a TV or laptop will turn to their mobile phone to look up information or respond to an advertiser’s call to action.

If last year’s Super Bowl ad spending was defined by the crypto world, this year it’s the alcohol industry’s turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.

But there’s been a disconnect between CTV viewership and ad spend. As noted earlier, mobile video ad spend is by far the biggest part of the video budget. In our forecast, CTV is a subcategory of desktop/laptop ad spending in the UK, and we don’t explicitly break it out. However, an estimate from Spark Ninety placed the category at £930 million ($1.28 billion) in 2021.

According to the World Federation of Advertisers and Ebiquity, a third of major advertisers polled in Europe, the Middle East, and Africa said they would likely cut their ad spending in 2023. Prediction. Advertisers will look for ROI above all. Budgets will be scrutinized in exhausting detail. Campaign planners should ensure they can defend their proposals.

Meta’s lead on users and ad dollars is weakening, opening up opportunities for innovative brand activations on a wide range of other networks. Follow Gen Z users to video-centric platforms. While Facebook and Twitter are struggling with user and brand trust, double down on innovation investments in new platforms.

Using the same average exchange rate across all years of the analysis allows us to effectively track ad spending growth and trends that are independent of currency fluctuations. For Argentina, however, we apply a different exchange rate for 2024 and each historical year in our forecast period. Since we don’t forecast the exchange rate, we apply the most recent rate to future years.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

What percentage of ad spend did this year’s report say has gone to MFAs between January to May 2024? A) 4% B) 15% C) 40%. Good news for advertisers. This year’s ANA report said that so far in 2024, 4% of ad dollars go to MFA sites. That’s still far from perfect, but it’s a huge improvement over last year. June 14, 2024.

The app is facing political challenges that threaten its very existence in key markets, and competitors are looking to pounce on that weakness. At the end of 2022, TikTok was banned from US government devices as concerns about its ties to China reached a fever pitch.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

By the fall, that share had fallen from 50 to 38 with declines across both political parties. Now most people support a ban again. In March 2024, 2/3 of people supported a TikTok ban including a surprising 43% of college-age kids according to the Harris Poll.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

It splits right down the middle by political party, whereas other sports tend to lean one way or the other. So you're looking at a form of entertainment that is enormously popular in the US and that is popular right across the board, political persuasions, gender, age group. So in that vein, the price inflation makes sense because it is almost literally the only game in town at this point.

But in the last five years, there seems to have developed a desire to prevent big tech from gaining even more influence; economic influence, social influence, political influence.

For political advertisers looking to influence elections this fall, scatter buying is essential. Political ads must air before an election. And as constituents’ feelings about a candidate or issue fluctuate, scatter buying on an as-needed basis is crucial for dynamic campaigning. There isn’t a dichotomy that forces advertisers to choose between upfront and scatter buying.

But Twitter is already a contentious space, and more political content could exacerbate that. Twitter continues to struggle with creators. Creators are critical to social media engagement.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

Tinuiti said TikTok made up about 6% of its overall ad spend in 2021, and that growth between Q1 2021 and Q1 2022 was 150.5%. Tinuiti works primarily with performance advertisers. Mekanism said TikTok currently makes up a larger share of its total social ad spending, around 20% and growing.

We also consider various factors in social network adoption, such as local economic, political, and technological influences that affect consumption, communication, and social behaviors. Any duplicate, fake, or business accounts on social networks are not counted toward user estimates.

I mean, in a political year, the first one definitely makes sense. Danny, what are you paying most attention to as we approach Q3 and the end of third-party cookies on Chrome? Daniel Konstantinovic:. I mean, like Jeremy said, I'm looking at some companies that have had a solution in place for a little while, and the main one that I think of is Bloomberg.