Chart
| Feb 7, 2024
Source: Marigold; Econsultancy
Chart
| Feb 7, 2024
Source: Marigold; Econsultancy
Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z’s favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.
Article
| Nov 3, 2023
Cash-back rewards drive consumers to open new credit cards. Methodology: Data is from the May 2024 NerdWallet report titled "2024 State of Consumer Credit Report" conducted by The Harris Poll. 2,061 US adults ages 18 and older were surveyed online during April 2-4, 2024.
Article
| Jul 1, 2024
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023
As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.
Article
| Sep 27, 2023
Starbucks and Delta team up on loyalty: Starbucks customers can now earn Delta miles as both companies look to broaden the reach and stickiness of their rewards programs.
Article
| Oct 13, 2022
Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.
Article
| Nov 2, 2022
On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.
Audio
| Mar 20, 2023
The DoorDash Rewards Mastercard can help the bank boost spending and build out its co-brand portfolio.
Article
| Sep 28, 2022
Issuers prioritized payment flexibility, rewards, and digital co-brands. They also capitalized on travel spending and leaned into small-business solutions.
Article
| Jan 3, 2023
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
Article
| Jul 8, 2022
The atypical credit card automatically applies rewards to customers’ balances—a feature that can be appealing to money-conscious consumers.
Article
| Feb 28, 2023
Insider Intelligence spoke with Julie Van Ullen, Managing Director, Rakuten Rewards about the current shift in consumer behavior as a result of inflation and the recent challenges many brands have been facing.
Article
| Oct 28, 2022
Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.
Article
| Jul 28, 2023
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
Article
| Aug 21, 2023
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
Article
| May 12, 2022
More than anything else, cash-back credit card customers want security and control. Free identity theft insurance and Social Security number monitoring are by far the most valued features among potential users of these cards in the US. These consumers also look for ease of earning and redeeming rewards.
Article
| Aug 12, 2022
Retailers can use digital wallets to speed up the checkout process both online and in-store and reward repeat customers. But creating a standalone wallet may not be the best solution for most retailers, and that’s where partnerships with existing providers can help out.
Article
| May 17, 2023
But as macro economic headwinds continue, card networks may start cutting into the rewards that are bringing them this spend.
Article
| Apr 21, 2023
Potential UPS strike hastens last-mile diversification: Rival FedEx, as well as local carriers and retailers’ logistics services, are reaping the rewards as companies try to minimize disruption.
Article
| Jan 24, 2023
Nearly two-thirds (61%) of US mobile shoppers say that loyalty programs and rewards redemption are some of the most impactful mobile features, per June 2023 data by Integral Ad Science. Younger consumers use a variety of payment methods. Some 48.7% of US consumers aged 18 to 34 have used PayPal and 34.5% have used Apple Pay to make a recent purchase, per our April 2024 Ecommerce Survey.
Article
| Jul 15, 2024
Many FMNs are being built on top of existing reward programs and have built-in reward functionalities alongside advertising. FMNs let banks tap a lucrative advertising opportunity. US digital ad spending will surpass $452 billion by the end of 2028, per our forecast, and FMNs prime banks to capture some of that spend.
Report
| Aug 1, 2024
Loyalty programs’ top friction points include delays, difficulties earning rewards. Consumers want points and rewards above all other loyalty perks. Hyper-Personalization Explainer 2024 (EMARKETER subscription required).
Article
| Jun 4, 2024
Work with creators to offer discount codes or promote reward programs. Gen X. Key stat: 54% of Gen X consumers feel ignored by brands and marketers who are focusing more on both younger and older generations, per Captiv8. Where to reach them: US Gen Xers are most likely to be on Facebook (67.9%), per our forecast, but this generation is also on Instagram (39.1%).
Article
| Jul 9, 2024