Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.
Article
| Mar 8, 2022
Let the AI war games not begin: Rising geopolitical tension threatens to disrupt robust US-China AI collaboration, potentially veering the world toward destructive versus constructive uses of the technology.
Article
| Mar 31, 2022
The company will begin streaming NBA games on Prime Video in the 2025-26 season. Listen to the full episode. This was originally featured in the EMARKETER Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Aug 19, 2024
I was at that game. Yes, he did. Blake Droesch (26:08):. You were at the game? Marcus Johnson (26:09):. Mm-hmm. Yeah. Blake Droesch (26:10):. Where was the game? Marcus Johnson (26:11):. Monday in London. Blake Droesch (26:12):. Oh, really? Marcus Johnson (26:12):. Yeah, they're doing the practice games a bunch of different places, but yeah, that game is in London. Blake Droesch (26:16):. Oh.
Audio
| Jul 26, 2024
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Article
| Oct 24, 2023
The CFPB's proposed Personal Financial Data Rights rule accelerates progress toward open banking in the US, changing the game for customer retention.
Article
| Oct 23, 2023
On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Aug 21, 2023
The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games—especially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.
Article
| Jun 8, 2023
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Article
| Sep 13, 2022
Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.
Article
| Jun 1, 2022
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
Article
| May 12, 2022
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| Apr 7, 2023
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| Jul 26, 2022
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Aug 1, 2022
On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.
Audio
| Dec 20, 2022
Article
| Apr 18, 2022
On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.
Audio
| Mar 7, 2023
US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.
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| May 25, 2022
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| Jun 1, 2022
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| Sep 7, 2022
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| Dec 13, 2022
There isn’t much data currently available on Nike’s Olympics performance, but from what little is out there, it seems the Games were a success. During the opening week of the Olympics (July 26 to August 1), Nike increased visits to its direct-to-consumer (D2C) site, per data from Similarweb as reported by Reuters.
Article
| Aug 13, 2024
But in spring 2024, financial titans Chase and PayPal each launched one, positioning FMNs as an industry game changer. Growing demand and regulatory clarity will encourage more FMN launches this year. Advertisers will need more first-party data, thanks to ad targeting restrictions from the American Privacy Rights Act and Google’s ongoing changes to how it handles third-party cookies on Chrome.
Article
| Aug 5, 2024
Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.
Article
| Jun 14, 2023
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they plan to use personal data would help that company gain their trust, per Razorfish. Over half (55.1%) said a company would be more likely to gain their trust if it didn’t unnecessarily collect personal data. Their satisfaction with a company’s product or service had less of an impact, with 49.1% saying it would earn their trust.
Article
| May 9, 2023