The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.
Article
| Sep 20, 2023
Our upfront CTV video ad spending forecast is similar to our upfront digital video estimate in that it includes ad spending committed in advance from the TV upfronts and IAB NewFronts. Our upfront CTV estimate is a subset of our upfront digital video estimate.
Article
| Jun 1, 2022
US digital media consumption and consumer spending growth are at a standstill. “It's just getting really competitive to reach today's consumers,” our analyst Jeremy Goldman said on an episode of the “Behind the Numbers: Daily” podcast. Here’s what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.
Article
| Jan 8, 2024
Browse ads are already saturated, and may not stand out to consumers the way ads featuring AI, AR, or gaming interactions might. Optimize: Provide a variety of products for consumers to scroll through to hold their attention. For ads where consumers tap to reveal more information, make sure the content adds value and is worth consumers’ time.
Article
| Sep 4, 2024
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to the metaverse or consoles.
Article
| Sep 19, 2022
The news: Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot. GroupM and iSpot said they found “virtually no incidence” of the issue when users were streaming from native smart TV apps.
Article
| Jun 14, 2022
While the company’s cloud and AI services continued to drive growth—with Azure reporting a 29% revenue increase and gaming revenues rising 61% due to the Activision Blizzard acquisition—the advertising segment showed a solid performance, demonstrating resilience in a competitive market.
Article
| Jul 31, 2024
Influencer marketing has grown more than social ad spending has during the current downturn, underscoring high demand for creators.
Report
| Sep 25, 2023
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| Jun 24, 2024
Changing content consumption patterns are bending media and entertainment ad spending in different directions.
Article
| Sep 8, 2022
For the first time, US adults will spend more time per day with digital video than with TV this year, according to our forecast, as the cord-cutting revolution takes hold. Total time spent with digital video and TV will remain just over 6 hours per day, the same amount it’s been since 2020.
Article
| Feb 23, 2023
Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Ecommerce giants power the retail media boom. Amazon drove—and now dominates—digital advertising’s third wave with a powerful combination of search, display, and streaming TV ads.
Article
| Dec 19, 2022
Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said. That also made OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers.
Article
| Jan 23, 2023
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.
Article
| Jun 8, 2022
CTV’s ad spending growth will be greater than TV’s decline. That’s why, despite the shrinking pool of linear TV ad dollars, the combined amount spent on CTV and TV will grow from $86.4 billion in 2023 to almost $100 billion by the end of our forecast period in 2027. CTV will continue to eat into linear ad dollars.
Report
| Jun 16, 2023
YouTube and free streaming services feature growing audiences that will compete for ad dollars. Key Question: What share of the viewers of various US subscription streaming services are ad-supported? Key Stat: A full 80.0% of US Amazon Prime Video viewers will be ad-supported in 2024, a higher share than any other subscription streaming service. Executive Summary.
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| Apr 8, 2024
Report
| May 18, 2022
“Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming.
Article
| Feb 1, 2024
Most app categories will grow more quickly than that, with only gaming and social media lagging behind. This means the average smartphone user will slightly increase the number of app categories they regularly use. The surge in grocery app users shows no sign of slowing.
Report
| Sep 28, 2023
Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).
Report
| Sep 5, 2023
“From unboxing videos to watching YouTubers play video games, Alphas seek and enjoy self-directed control over their content. They love the excitement that these types of videos provide and imagine themselves in these situations.”. 5. Retail media’s success depends on both networks and advertisers. Retail media ad spend shows no signs of slowing down, growing 22.5% next year to reach $55.31 billion.
Article
| Oct 10, 2023
Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.
Report
| May 18, 2022
Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).
Article
| Oct 9, 2023
Ad spending definitely hasn't caught up with how much time spent people spend with audio, and still lags far behind, so that is a good one. Oscar Orozco:. And there's so much hype. We always talk social media, video, even gaming, but audio and even on when we think about different devices, I mean you can listen to audio on the CTV and there's more of that.
Audio
| Apr 4, 2024
The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app’s top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.
Article
| Oct 17, 2023