Forecasts
| May 5, 2023
Source: EMARKETER Forecast
Forecasts
| May 5, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Digital will help keep total media ad spending buoyant this year, just. A rebound is expected for 2024, with video advertising growing faster than any other format. Proportionally, though, video spend will remain relatively small in France and Germany.
Report
| May 10, 2023
Forecasts
| Apr 28, 2023
Source: EMARKETER Forecast
Forecasts
| Apr 28, 2023
Source: EMARKETER Forecast
Forecasts
| Apr 28, 2023
Source: EMARKETER Forecast
Forecasts
| Apr 28, 2023
Source: EMARKETER Forecast
The UK, France, Germany, and Italy are lagging on ecommerce growth. Online sales growth is accelerating in France and Germany, which saw tepid growth last year after an unprecedented dip in 2022. In contrast, online sales growth will decelerate in the UK, which saw a stronger bounce back last year, and in Italy.
Report
| Sep 5, 2024
However, unlike France and the UK (the European countries where we track this measure), there hasn’t been a significant drop-off. This year, total time spent will be down just 5 minutes from the 2020 high, while it will drop 37 minutes in France. Click here to view our forecasts for time spent with total TV and digital video in Germany and time spent with total TV and digital video in France.
Report
| Jul 25, 2024
Forecasts
| Mar 29, 2023
Source: EMARKETER Forecast
This positions the UK well below its North American counterparts and even below its neighbors, France and Germany. Digital media is picking up the slack. Despite the decline in media time overall, time spent with digital media continues to grow. It will account for more than 60% of total media time in the UK this year.
Report
| Jul 11, 2024
In France and the UK, digital is the majority media and has been for some time—since 2022 in France and 2016 in the UK. Digital advertising’s appeal is growing rapidly. Eyeballs still remain in traditional media, but legacy platforms will struggle to improve revenues as digital takes hold.
Report
| May 22, 2024
Reddit made machine translation features available in France early this year and said it’s now one of its top three fastest-growing countries, outpacing the US. Others are lagging: Translation tools are a key feature for platforms looking to expand their user base, and platforms without them are missing out on potential revenue from a global audience.
Article
| Sep 25, 2024
Loyalty program adoption is highest in the UK: 92% of UK consumers participate in at least one loyalty or reward program, ahead of France (81%), Spain (75%), Germany (72%), and Italy (70%), per an April 2024 survey by Capterra. Supermarkets are winning the loyalty race with member pricing strategies.
Report
| Jul 17, 2024
In 2023, the shopping app topped the mobile download charts in France, Germany, Spain, and the UK, per a January 2024 report by Data.ai. It’s also among the top five retailers ranked by monthly visits in France, Germany, Italy, and the UK, per Similarweb. Temu is outperforming its China-based rivals on several metrics.
Report
| Apr 18, 2024
Forecasts
| Mar 14, 2023
Source: EMARKETER Forecast
The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.
Article
| Sep 5, 2024
In Western European markets where we forecast users (France, Germany, Spain, and the UK), their penetration rates as a proportion of social network users are ahead of X’s. In the three-speed market, they’re closer to Snapchat and TikTok than they are to X.
Report
| Jun 6, 2024