Apple has made its privacy changes an ever-growing part of its brand, remaking its iconic bitten apple to resemble a padlock on billboard and TV ads across the nation. But that branding omits the fact that Apple has profited tremendously from the implementation of ATT.
Article
| Aug 2, 2022
There will be additional sales with new ad formats like shoppable ads in CTV or QR codes on billboards. We predict 2023 will see more carmakers partnering with payments systems and shoppable media to grow, though it will take time for serious commerce to develop. 2. Generative AI will transform creative. From Dall-E to ChatGPT, there’s been a lot of chatter about AI and how it will impact marketing.
Article
| Jan 31, 2023
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50. The company already runs a music app called Resso in India, Brazil, and Indonesia. Mobile games: ByteDance already has mobile gaming aspirations.
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| Dec 21, 2022
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| Mar 1, 2024
Source: EMARKETER
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
Report
| Jun 5, 2023
Didn't Novantas call that the billboard value of a branch? Andrew Hovet:. We do. We still call it the billboard value. Rob Rubin:. It is, right? I want to jump to keep on time to the second chart because it's really fascinating and I'm a data person, that's why I think it is. But I think people listening will find it too.
Audio
| Nov 14, 2023
QR codes in particular have become ubiquitous on billboards as direct conduits to product pages or interactive experiences. New digital out-of-home (DOOH) ad formats are also using QR codes to make their screens interactive and even browsable, turning mcommerce into a multiscreen experience. Read Next. Sources. Assurant. Bizrate Insights. Bond Brand Loyalty. Dynata. EY. Klarna.
Report
| Nov 29, 2022
The campaign ran on billboards as well as on social media video sites. The ongoing shift to first-party data will lead to new security problems. As companies end their use of third-party identifiers, data clean rooms are becoming a popular way to fully leverage first-party data by combining it with data from outside sources.
Report
| Aug 11, 2022
Usher has had 18 top 10 hits, including nine number one hits and 53 total songs in the Billboard Hot 100 over the span of his career. I am more aware of songs like Yeah! and DJ Got Us Fallin' In Love and all these kinds of bangers that are more in line of what you might listen to on your own.
Audio
| Feb 16, 2024
We’ve got a billboard quiz for you today. Is out-of-home’s share of US ad spend increasing, decreasing, or remaining the same? Out-of-home’s share of US ad spend is decreasing, albeit slowly. Find out more in our Out-of-Home Forecast and Trends 2024 report. June 25, 2024. It’s another big summer for movies, but what about for their ads?
Article
| Sep 7, 2022
The possibilities are seemingly endless, from avatars bedecked in branded virtual apparel to virtual billboards to sensory entertainment experiences. If it achieves its full potential, the metaverse will almost certainly disrupt ad spending trends in a big way down the road. Those disruptions aren’t likely to materialize any time soon, however, given the tech is still in its infancy.
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| May 24, 2022
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| Jan 25, 2024
Source: YouGov
Bed Bath just launched its comeback campaign called An Icon Returns, where the company's well-known 20% off coupon is shown on billboards, TV ads, et cetera. Zak, what'd you make of the retailer's comeback? Zak Stambor:. You know, Overstock was struggling before it rebranded. It's struggling now. Its net loss was nearly double it's net loss a year ago. It saw declines in its average order value.
Audio
| Nov 14, 2023
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
Article
| Oct 18, 2023
It's a billboard in the sky that tells you how much things sort of cost right now. Okay. Sky, give us the next factor to watch out for as the year progresses. Sky Canaves:. Sure. This one is kind of related to the gas prices. I have a sense we might see it come down as gas prices go up, but consumer confidence. It's been a little up and down.
Audio
| Apr 11, 2023
Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI—43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.
Article
| Jul 6, 2023
This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.
Report
| Feb 16, 2023
Every store is a billboard and a marketing opportunity. Sara Lebow:. Sky, why don't you give us the next example of a must-visit store? Sky Canaves:. Sure. This one is a smaller retailer called CAMP and they could be described as a kid store. They're not a toy store because they're so much more. They build themselves as a family experience company and they're pretty small.
Audio
| Oct 4, 2023
Even put billboards or signs or some other sort of non-digital marketing near those Bed Bath and Beyonds that are closing to signal that, "Hey, we're here to take you and welcome you." So I do think Target is in a good place to capture some of that customer and they should watch out because there'll be a lot of competition for that business. Sara Lebow:.
Audio
| Jul 26, 2023
Well, last week the company added to its already considerable FASST roster detailing it was adding content from Variety, Rolling Stone, The Hollywood Reporter, Billboard, TVLine, Funny or Die, GameSpot, Honest Trailer, the list goes on. It is also adding a new sidebar to the app that will allow viewers to sift through the plethora of content on offer.
Audio
| Aug 25, 2023
These appear as billboard ads or posters within digital landscapes, except with the added ability to click through to a brand’s website. Though Meta’s experiment is in its early stages, marketers can get ahead of the trend by tapping into video games.
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| Apr 19, 2022
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| Nov 16, 2023
Source: Out of Home Advertising Association of America (OAAA)
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| Dec 5, 2023
Source: BWG Strategy; Turbyne
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| Jun 16, 2022
Source: The Harris Poll; AdTheorent
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| Apr 19, 2023
Source: Out of Home Advertising Association of America (OAAA); Morning Consult