The expected record-high rates will raise demand for budgeting tools, rewards focused on everyday spending, and BNPL.
Article
| Jan 9, 2023
Support and rewards for staff reflect the company’s values. Customer Experience Capability: The organization uses advanced analytics and AI to gather and connect together different sources of data and customer feedback, from transactional-level data to brand evaluation metrics. It makes these insights available across the organization.
Article
| Aug 29, 2024
Services like Try Your Best (TYB), a community rewards platform, are making it easier for brands to do so. Brands like Rare Beauty have used the TYB platform to reward fans with things like discounts or early product access in exchange for contributions. Creators, particularly small-scale ones, now play a bigger role in community-building.
Report
| Jun 5, 2024
Work with creators to offer discount codes or promote reward programs. Gen X. Key stat: 54% of Gen X consumers feel ignored by brands and marketers who are focusing more on both younger and older generations, per Captiv8. Where to reach them: US Gen Xers are most likely to be on Facebook (67.9%), per our forecast, but this generation is also on Instagram (39.1%).
Article
| Jul 9, 2024
The reward: Brands that show their genuine support for the LGBTQ+ movement not only benefit by engaging those who identify as queer, but also their allies too. “We really cannot underestimate the power of allyship in the gay community—it is small, but the number of allies they have is immense,” Flores-Marquez said.
Article
| Jul 8, 2024
On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Sep 22, 2023
The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.
Article
| Sep 18, 2023
TikTok has rolled out a new payment structure—the Creator Rewards Program—which factors in how well content aligns with search trends. Over time, this will reinforce consumer search behaviors, which should, in turn, dictate paid marketing strategies. Read the full report, Social Search Trends 2024.
Article
| Jun 9, 2024
“Little treat” culture has taken over TikTok. The hashtag #littletreat has amassed 41.4 million views, and video after video shows users justifying their small purchases because they “deserve a little treat.” But little treats can add up. So Gen Z and millennial consumers are using rewards apps to pay for their little luxuries, according to Wes Schroll, CEO of the rewards app Fetch.
Article
| Sep 1, 2023
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023
Retailers enhance their rewards programs as inflation shifts consumer spend: But that’s easier said than done, as overly complex rewards can steer away customers rather than encourage their loyalty.
Article
| Aug 5, 2022
BNPL providers must develop consumer rewards programs to effectively compete within consumer payments.
Article
| Oct 11, 2022
The Shopper Cash Rewards card lets users earn 6% cash back at their two favorite retailers and 3% on a category of their choice.
Article
| Oct 21, 2022
Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.
Article
| Apr 10, 2023
The updated version offers more generous rewards for purchases at US gas stations and online purchases. We weigh whether that’s enough to capture consumers’ attention.
Article
| Jul 15, 2022
Article
| Jan 5, 2023
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
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| Apr 4, 2023
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| Mar 20, 2023
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| Mar 17, 2023
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| Jun 28, 2022
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| May 2, 2023
Among them, only Wells Fargo did not offer Amazon rewards redemption. But it closed the gap by uniquely offering ATM rewards redemption. The Most Important Feature to Add. ATM rewards redemption gives cardholders access to cash rewards anytime, anywhere.
Report
| Nov 3, 2023
Article
| Jan 10, 2023
Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.
Article
| Jul 13, 2023
What this means: Consumers are turning to credit cards for rewards and to finance strong spending as their excess savings dwindled. Strong rewards programs can help issuers capture this spending. Digital P2P payment growth may have hit a ceiling. Consumers used mobile apps for 50% of all peer-to-peer (P2P) payments in 2023. This is down from 55% in 2022 but still well above the pre-pandemic 27%.
Article
| May 17, 2024