And Jeremy notes that Disney's ABC and ESPN will continue to host the NBA finals and Christmas Day games. NBCU gets opening night games and a new Sunday night primetime slot, and also the all-star game. And Amazon gets the play-in tournament and will help with the NBA League Pass, and then there's a bunch of games divvied up amongst them.
Audio
| Aug 30, 2024
Examples of VR include photos and videos (e.g., Google Earth VR), games (e.g., Meta Horizon Worlds), and virtual simulations (e.g., product demos, virtual showrooms). Examples of VR headsets include AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.Less.
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| Jun 26, 2024
TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.
Article
| Sep 15, 2023
Sony expands its empire into mobile: Its latest acquisition will be a testing ground for in-game ads and mobile service games.
Article
| Aug 30, 2022
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Article
| Apr 25, 2022
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
Article
| May 27, 2022
Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.
Article
| Mar 30, 2022
The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.
Article
| May 4, 2022
AI’s ‘Napster’ moment, but much bigger: The frenzy around generative AI’s abilities has triggered the first lawsuit claiming copyright infringement by Microsoft and OpenAI. The outcome could have global ramifications.
Article
| Nov 10, 2022
Problematic creator funds are a thing of the past: TikTok is sunsetting its creator fund one year after YouTube changed the game with a revenue-sharing model.
Article
| Nov 8, 2023
Ulta Beauty, for example, recently introduced GlamXplorer, an activity platform featuring beauty-themed games and puzzles. Currently in the pilot stage, players can earn prizes like discounts, free products, and exclusive offers. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Jul 17, 2024
Gen Alpha prefers to learn through how-to videos and games, according to the study. For brands, that means there is a content opportunity on places like TikTok and Instagram as well as in the games Gen Alpha plays, like Minecraft and Roblox. 4. Gen Alpha understands brands.
Article
| Jun 25, 2024
It will include Major League Baseball games, talk shows, Formula E races, and original programs tied to the NFL and wrestling. CNN said Originals, joining current FAST offerings CNN Headlines and CNN Fast, is available on Amazon Prime Video, Freevee, Fire TV, and Plex. Roku Sports Channel will be accessible on Roku devices, Fire TVs, and Samsung and Google TVs.
Article
| Aug 9, 2024
The news: The 2024 Summer Olympics in Paris delivered a viewership bonanza for NBCUniversal, attracting an average of 30.6 million viewers across its platforms—an 82% increase from the Tokyo Games. This success underscores the enduring appeal of major live events in today’s fragmented media landscape. Key highlights:. Viewers streamed a record-breaking 23.5 billion minutes of Olympic content.
Article
| Aug 14, 2024
But they sold that stadium out for over 60 years and nearly 400 games. So that's the longest streak by time, the longest streak by games because. Ross Benes (02:11):. Is this worldwide? Marcus Johnson (02:12):. This is US,. Ross Benes (02:15):. US. Marcus Johnson (02:15):. Sports, but football, there's not that many games per year, which is why that struggles to have the. Ross Benes (02:20):. Record.
Audio
| Jun 20, 2024
Click here to read “It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…And how streaming is changing the game.”.
Article
| Jun 21, 2024
“If the drinking game was called ‘AI,’ we’d all be passed out by noon,” said Tom Morrissy, chief growth officer at New York-based media agency Noble People. “We need to get in the [AI] game faster,” said Wesley ter Haar, co-founder and co-CEO of content at Media.Monks, noting that other industries are innovating more quickly in the AI space than the ad-marketing sector.
Article
| Jun 24, 2024
And the other thing is that most of those dollars are going for game-to-game ads, so ads for other games. And I think what this will do is bring in more brand dollars. Marcus Johnson (17:12):. Great point. Yeah, great point. I'm in. I thought this was going to be more controversial, at least I was. But we're just in on all of them because they're spectacular, is what they are.
Audio
| Jul 8, 2024
For NBCU, the Olympic Games are likely to provide a significant boost through July and August, especially since the Paris-hosted event is the first in several years with favorable broadcast timing for US audiences. However, Peacock is struggling: The company posted strong revenues but lost 500,000 subscribers in Q2.
Article
| Jul 24, 2024
Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.
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| Mar 17, 2023
Streamers are clamoring for video game adaptations: Netflix’s latest animated series shows why game publishers and streamers are striking so many deals.
Article
| Sep 29, 2022
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
Article
| May 22, 2023
Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.
Article
| Sep 5, 2023
We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.
Article
| Dec 21, 2022
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Article
| Dec 1, 2022