In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics. It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts—a finding that lines up with its top finish in music/audio streaming.
Report
| Oct 30, 2023
Smart devices in Indonesia are making the mainstream. Since H1 2019, smart TV penetration has climbed from 21.6% to 35.3%, while smartwatches jumped from 9.7% to 15.5% of respondents. PC/laptop/tablet time in Indonesia dropped 30.1% in the past two years. The ability to access the internet via mobile devices, which accounted for 4:46 in H1 2023, has led to the disposability of desktop-like devices.
Report
| Oct 30, 2023
AI can support attendees’ experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.
Report
| Apr 22, 2024
TV viewing and social media remain on top, while smartwatch ownership grows. Watching broadcast TV is the most popular activity (excluding device usage, such as time spent with mobile, PC, etc.). Central and Eastern Europe spends an average of 2:14 per day watching broadcast TV.
Report
| Oct 30, 2023
Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch
Article
| Jun 1, 2022
In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year—a challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.
Report
| Aug 7, 2024
The bottom line: While mcommerce stands to benefit the most from Apple integrating ReaLM into its product ecosystem, it could also spark commerce via other smart devices like glasses or speakers. However, it could take some time for AI to mature enough to be useful across other smart devices, and even longer to gain traction among consumers. This was originally featured in the Retail Daily newsletter.
Article
| Apr 9, 2024
They’re the sandwich generation when it comes to their use of wearables and health apps, too. Some 36.2% own a wearable that tracks or monitors their health, per our survey. And 62.1% have used a mobile health app for the same purpose or for fitness or wellness in the past year. Those adoption rates are significantly lower than younger generations, yet higher than baby boomers.
Report
| Oct 12, 2023
Examples include smartphones with built-in AI assistants, smart home devices, and AI-powered wearables. AI hallucination is a phenomenon where an AI system generates content that is inconsistent, nonsensical, or not based on facts. Hallucinations can be exacerbated by training data that is insufficient, false, or biased.
Report
| Jul 16, 2024
Forecasts
| Jun 12, 2024
Source: EMARKETER Forecast
The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.
Article
| Sep 9, 2024
It’s a relative laggard in TV viewing and video and audio streaming, but it’s a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.
Report
| Oct 30, 2023
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| Oct 1, 2022
Source: Insider Intelligence
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| Sep 9, 2022
Source: SurveyMonkey; Momentive
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| Aug 3, 2022
Source: Deloitte
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| Sep 9, 2022
Source: SurveyMonkey; Momentive
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| Sep 9, 2022
Source: SurveyMonkey; Momentive
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| Jun 21, 2022
Source: GWI
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| Feb 21, 2023
Source: Morning Consult
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| Dec 1, 2022
Source: Insider Intelligence
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| Dec 16, 2022
Source: Insider Intelligence
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| Feb 15, 2023
Source: Insider Intelligence
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| Oct 14, 2022
Source: Insider Intelligence
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| Oct 14, 2022
Source: Insider Intelligence
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| Oct 1, 2022
Source: Insider Intelligence