Forecasts
| Sep 20, 2023
Source: EMARKETER Forecast
India and Central and Eastern Europe will be the highlights among major markets in 2024, with both outperforming across total retail and ecommerce. India remains in an organic fast-growth mode, and Central and Eastern Europe is still amid a period of distortionary outcomes thanks to inflation, exchange rate volatility, and the ongoing Russia-Ukraine war.
Report
| Sep 6, 2024
Most of the Nordics will boast an ecommerce penetration rate that far exceeds the average for Western Europe (12.4%) or Central and Eastern Europe (9.8%). Click here to view our full forecast for retail ecommerce sales penetration, by country. The Baltic markets are off the beaten track, but Lithuania stands out.
Report
| Jun 13, 2024
In the other, North America, Western Europe, and Central and Eastern Europe are all lagging in both of those measures. Asia-Pacific’s potential as a region that will drive growth is rooted in its vast population, speed of growth, and emerging middle class. Click here to view our full forecast on TikTok users by country.
Report
| Jun 17, 2024
Central and Eastern Europe will lead the world in ad spending growth. The economies of Central and Eastern Europe are still rebounding after the shock of Russia’s invasion of Ukraine in 2022, and Russia in particular is still surging after its initial steep decline.
Report
| May 29, 2024
Latin America will be the fastest-growing region for ecommerce this year, and Central and Eastern Europe will be the fastest-growing region for retail sales overall. North America and Western Europe will see slight upticks in ecommerce growth. The US has a big lead in total retail sales, but China has an even bigger lead in ecommerce.
Report
| Feb 27, 2024
Only Central and Eastern Europe will have fewer users than Western Europe. But engagement among the local population is impressive. Western Europe ranks No. 5 for TikTok user numbers. But it jumps to No. 3 in terms of users as a percentage of the population, with 23.8% using the app at least once a month. TikTok will be best positioned to challenge Facebook and Instagram.
Report
| Aug 27, 2024
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Report
| Oct 20, 2022
Forecasts
| Jun 21, 2023
Source: EMARKETER Forecast
Forecasts
| Jun 15, 2023
Source: EMARKETER Forecast
Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.
Article
| Sep 27, 2024
Only Central and Eastern Europe will struggle. This will be the only region or subregion to post single-digit digital ad spending growth in 2024 (8.2%). Shaky economic conditions in Turkey and Russia and the ongoing Russia-Ukraine war will drag down the figures. Central and Eastern Europe will produce $13.20 billion in digital advertising this year.
Report
| Jan 10, 2024
Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022. Latin America remains the world leader in time spent across nearly half of the tracked activities. In addition, the region ranks second in two other categories.
Report
| Oct 30, 2023
Forecasts
| May 5, 2023
Source: EMARKETER Forecast
Forecasts
| May 5, 2023
Source: EMARKETER Forecast
Forecasts
| May 5, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| May 4, 2023
Source: EMARKETER Forecast
Forecasts
| Jul 16, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 18, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 18, 2024
Source: EMARKETER Forecast
Forecasts
| Sep 18, 2024
Source: EMARKETER Forecast
The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.
Article
| Sep 24, 2024