US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
Article
| Jun 21, 2023
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| Mar 1, 2024
Source: EMARKETER
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| Mar 1, 2024
Source: EMARKETER
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| Mar 1, 2024
Source: EMARKETER
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| Mar 1, 2024
Source: EMARKETER
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Audio
| Apr 7, 2023
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| Mar 29, 2023
Source: eMarketer
Mintegral and ironSource both increased their install share of gaming apps, driven by a surge in casual gaming. Buckling down: Apps and marketers alike are tightening their budgets. The average app reduced its user acquisition spend by 12% from the first quarter of 2022 to the second, while 14 of the top 20 media platforms had a decline in budgets, including Google, Meta, and Unity.
Article
| Oct 18, 2022
In-app purchase spend is increasing, with gaming generating the majority of purchases, but ad spend will continue to dominate. Gaming saw healthy growth during the pandemic, but a drop in activity in 2022 also led to a drop in spending on virtual goods. In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:.
Article
| Sep 25, 2023
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Article
| Aug 11, 2022
Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what’s changing, and how these changes might impact user acquisition.
Article
| May 4, 2023
The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games—especially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.
Article
| Jun 8, 2023
Gaming. The opportunity: More than half of US adults (and nearly three-quarters of US Gen Z adults) are gamers, according to our forecasts. But gaming accounts for less than 5% of US ad spend, according to the Interactive Advertising Bureau. Gen Alpha and Gen Z have grown up with gaming, and platforms like Roblox are second nature to the digital natives.
Article
| Aug 9, 2023
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Audio
| Oct 3, 2022
It secures Microsoft’s future as a leader of the gaming industry and gives it a strong foothold in fast-growing markets. US mobile game ad spending is expected to reach $6.67 billion this year, per our forecast, and Activision has been preparing for a more aggressive push into the market.
Article
| Oct 16, 2023
Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.
Article
| Dec 13, 2022
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| Jan 18, 2024
Source: Winterberry Group
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
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| May 23, 2024
Article
| Nov 23, 2022
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| Jan 8, 2024
Source: Liftoff
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| Jun 1, 2023
Source: Insider Intelligence
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Mobile game advertising will account for only 3.9% of mobile ad spending in 2024, far less than the 10.9% of mobile time spent on gaming. Brand advertisers remain cautious, which is keeping the digital ad growth rate steady. Consumers are lingering longer in their favorite apps. Nine of 10 (91.4%) mobile minutes are spent in apps.
Report
| Dec 13, 2023
Chart
| May 17, 2023
Source: Insider Intelligence