On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Jan 25, 2024
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Jan 19, 2024
31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
Article
| Jan 2, 2024
AI-powered chatbots are the next frontier. Meta AI’s prominent position across Meta’s platforms will galvanize consumer adoption of the tech, further entrenching social search and, eventually, providing another surface for ads. Social networks have expanded search beyond the lower funnel. Social search is here to stay.
Report
| Jun 4, 2024
Those steps are: Chatbots like ChatGPT; Reasoners like Strawberry that are capable of human-level reasoning; Agents that can take action; Innovators, or AI that can invent; and Organizations in which the AI can assume the tasks of an entire organization.
Article
| Sep 11, 2024
Chatbots can personalize the purchase journey. Over half (52%) of retailers were considering investing in genAI for a branded virtual shopping assistant as of September 2023, per Nvidia. How ads will factor into conversational search through chatbots is still up in the air. But eventually, chatbots could promote retail media search’s role in product discovery.
Report
| Jun 17, 2024
Read the full report, Generative AI Chatbots in Retail.
Article
| Jun 26, 2024
Consumer and merchant adoption of genAI-powered chatbots will open new revenue doors for payment providers. Chatbot providers likely earn revenue based on the success the chatbot has in increasing purchase conversion for brand partners. For those looking to emulate Intuit, this means monetizing the financial transaction and account data they get from customers.
Report
| Mar 22, 2024
These bespoke advanced AI systems will offer personalized experiences that feel more like interacting with a knowledgeable brand representative than a standard chatbot. The trend could be encouraged by the 77% of consumers in the US and Europe who say they’re either very or fairly comfortable with AI being used to make chatbots more helpful, per an Adobe and Econsultancy survey.
Article
| Aug 14, 2024
Meta AI is a chatbot, not a search engine, but it does integrate results from Google and Bing. Although some users have expressed annoyance at the change, its prominent placement in established apps could help promote acceptance of genAI in search.
Report
| Jun 26, 2024
This is likely to be driven by Gen Zers, who are more open to using genAI-based chatbots to find friendship and companionship, according to a recent survey by social network Soul. Tech giants ByteDance, Baidu, and Tencent have all launched AI chatbots to capitalize on this trend.
Article
| Jul 22, 2024
These bespoke advanced AI systems will offer personalized experiences that feel more like interacting with a knowledgeable brand representative than a standard chatbot. The trend could be encouraged by the 77% of consumers in the US and Europe who say they’re either very or fairly comfortable with AI being used to make chatbots more helpful, per an Adobe and Econsultancy survey.
Report
| Aug 8, 2024
Research shows it pays off: Websites using AI chatbots see 23% higher conversion rates than those without, according to Glassix. “Chatbots are a great use case because customer service has been broken for a long time,” Kamikow said. “I love that this is an area that has been enhanced immediately [by AI].”. 2. Creating distinct shopping experiences.
Article
| Jul 12, 2024
Assess willingness to adopt chatbots. Encourage AI experimentation across the workforce. More like this:. Exclusive: Two-thirds of retailers expect to implement genAI in 2024. AI is reshaping the role of CMOs, their teams, and their companies. GenAI is making an impressive impact on the customer life cycle. Generative AI Chatbots in Retail (EMARKETER subscription required).
Article
| Jun 24, 2024
Chart
| Jan 16, 2024
Source: Google; Ipsos
59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
Article
| Nov 30, 2023
The news: Anthropic introduced its Claude Enterprise service—an AI chatbot subscription plan aimed at businesses to intensify competition with OpenAI’s ChatGPT Enterprise and similar services. Anthropic says Claude is capable of analyzing uploads of hundreds of sales transcripts, dozens of 100+ page documents, or 200,000 lines of code.
Article
| Sep 5, 2024
Google’s AI Overviews and the Meta AI Chatbot—now embedded on Meta platform search bars—are easing users into adopting generative AI search. Some 61% of Gen Zers are using AI tools instead of search engines, according to December 2023 data from Vox Media and The Circus. Use this chart:. Showcase how Google is strengthening its search dominance. Determine where to spend search ad budget.
Article
| Jul 10, 2024
GenAI-powered chatbots make data analysis more conversational. For example, full-service agency VIA recently uploaded survey data from a petcare client into a chatbot created using a custom version of ChatGPT. The chatbot was able to create a customer profile that best represented the client’s audience.
Report
| Apr 30, 2024
OpenAI’s November 2023 launch of GPTs—customizable versions of ChatGPT that can be tailored for specific purposes—means retailers without coding skills can build their own chatbot or virtual assistant. Technology firms have also begun innovating in this area:. Dynamic Yield by Mastercard has launched a plug and play, genAI-based chatbot for retailers called Shopping Muse.
Report
| Jul 30, 2024
Integrating AI and data into chatbots and virtual assistants will give PFM tools forward-looking capabilities. PFM analysis currently focuses on past transactions. For example, it can break down a user’s spending from the previous month into categories. But presenting users with this information still leaves them with the burden of deciding how to act on it.
Article
| Aug 26, 2024
While businesses like Best Buy and Klarna see AI-enabled chatbots as an opportunity to save money on labor without sacrificing service, consumers feel differently.
Article
| Jun 20, 2024
Social media companies have already leaned into generative AI, most recently with Meta launching AI chatbots on Instagram. Google is also using generative AI to drive its AI Overviews in Search, with mixed results. Use this chart:. Emphasize the importance of integrating AI into marketing strategies. Highlight opportunities for innovation and investment in generative AI.
Article
| Jul 2, 2024
Conversational chatbots and personalized shoppers. Dynamic pricing and personalized discounts or coupons. Aggregated customer reviews. Real-time order and delivery updates. Personalized loyalty rewards. 4. Iteration and improvement. Hyper-personalization should always be seen as a work in progress.
Report
| Mar 4, 2024
On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Nov 16, 2023