Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.
Report
| Dec 1, 2022
In 2022, four of the six Southeast Asian countries in our forecast will see double-digit growth in their number of proximity mobile payment users. Beyond delivering convenience to consumers, a host of other factors are driving adoption in the region.
Report
| Oct 26, 2022
The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 44 key markets worldwide. With very few exceptions, this 2022 edition covers the same range of metrics we featured in 2021, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.
Report
| Oct 20, 2022
The US coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.
Report
| Oct 20, 2022
The Canada coverage in the Global Media Intelligence Report includes poll results about consumers' media habits, including device ownership and time spent with media.
Report
| Oct 20, 2022
The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.
Report
| Oct 20, 2022
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, and Mexico.
Report
| Oct 20, 2022
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Report
| Oct 20, 2022
The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.
Report
| Oct 20, 2022
The Western Europe coverage in the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the UK.
Report
| Oct 20, 2022
The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates (UAE).
Report
| Oct 20, 2022
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| Jul 21, 2022
Total time spent with media per day in the US will decline slightly in 2022, but most pandemic-era gains will be retained. Digital video, subscription OTT services, and smartphones will be among the bigger winners this year.
Report
| Jun 15, 2022
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
Report
| Jun 9, 2022
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Report
| Jun 7, 2022
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Report
| Apr 4, 2022
The “never growing old” generation now faces retirement, a host of chronic health conditions, and mortality. The pandemic sparked a major shift toward digital channels to find health information, assess providers, and research Medicare plans and options.
Report
| Mar 22, 2022
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Report
| Feb 11, 2022
The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.
Report
| Jan 27, 2022