India’s festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.
Article
| Oct 11, 2024
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Article
| Oct 11, 2024
Not every restaurant chain is joining the value war: Chains such as Potbelly, Chipotle, and Red Robin that cater to slightly more affluent consumers are using a lighter touch to attract customers.
Article
| Oct 11, 2024
Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.
Article
| Oct 11, 2024
Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.
Article
| Oct 11, 2024
Consumers and doctors agree that pharma ads help patients: But marketers must still create ad campaigns that better represent patients’ real-life experiences.
Article
| Oct 11, 2024
Havas Lynx’s global healthcare influencer offering reflects channel shift: Marketers increasingly devote resources to digital channels that physicians are engaging with, like social media.
Article
| Oct 11, 2024
Sanofi in talks to sell 50% stake in Opella: The pharma company joins other drugmakers shedding their consumer health businesses to better focus on bolstering their prescription drug pipelines.
Article
| Oct 11, 2024
CTV isn’t exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.
Article
| Oct 11, 2024
US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.
Report
| Oct 10, 2024
Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.
Report
| Oct 10, 2024
Over 31 million user records are compromised, exposing the widespread vulnerability of online platforms in an era of escalating cyber threats
Article
| Oct 10, 2024
Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.
Article
| Oct 10, 2024
Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.
Article
| Oct 10, 2024
The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.
Article
| Oct 10, 2024
Roblox faces renewed child safety concerns: A report from a short-selling firm claims Roblox is exposing children to predators and vastly inflating user metrics.
Article
| Oct 10, 2024
Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint—and be able to prove—where growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.
Article
| Oct 10, 2024
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Oct 10, 2024
CPG digital ad spending growth in 2024 will beat the average across industries.
Article
| Oct 10, 2024
Payment providers are going all in on A2A payments despite limited retail uptake. Focusing on bill payments can help Plaid’s solution gain traction.
Article
| Oct 10, 2024
Domino’s expects 6% global retail sales growth this year: While that’s below its long-term target of 7%, it’s significantly ahead of competitors such as Papa John’s and Pizza Hut.
Article
| Oct 10, 2024
The company argues that splitting key services like Chrome and Android would hurt consumers, raise costs, and stifle innovation in tech sectors like AI.
Article
| Oct 10, 2024
US inflation eased in September, but consumers remain anxious about their finances: Food prices and the cost of living keep shoppers on edge, even as most indicators point to healthy spending.
Article
| Oct 10, 2024
Retail pharmacies’ plight is Amazon’s gain: The online pharmacy is doubling down on fast medication delivery to capture market share from pharmacy incumbents.
Article
| Oct 10, 2024
Employers don’t know how their Rx drug benefits are managed: They’re nearing their wits’ end with pharmacy benefit managers and the legal liabilities that arise from the mismanagement of prescription drug benefits.
Article
| Oct 10, 2024