Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital travel ad spend slows after several years of rapid growth
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Pinterest reports revenue and user gains, but holiday forecast is lackluster
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3 ways AI is transforming CTV advertising
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Why large businesses are positioned for AI success and using customer data effectively | Sponsored Content
This article was contributed by Klaviyo.
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Smart TVs are the most popular CTV device in the US
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Social media has changed banks’ playing field—and they must adapt quickly
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What a second Trump presidency means for the payments industry
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Nov 7, 2024
US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty
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The most popular US retail memberships
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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
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Learn More →Total Media Ad Spending
Overall
Source: EMARKETER Forecast, June 2024 - July 2024
Note: includes digital (desktop/laptop, mobile, and other internet-connected devices), magazines, newspapers, out-of-home, radio, and TV
Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts