Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Amazon is bullish about the holiday quarter following strong Q3 results
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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Source: EMARKETER Forecast, March 2024 - June 2024
Note: ages 14+; mobile phone users who use a mobile wallet app to complete a transaction at least once per month
Additional Note: Mobile wallets are smartphone apps with payment features, such as in-store and peer-to-peer (P2P) transactions, serving as their primary function. They may also include secondary functions such as in-app shopping, banking (e.g., loans, cash withdrawals, check deposits, budget tracking) and investment features, cryptocurrency, rewards and discount programs, and storage of physical and virtual cards and IDs. Users must have a credit card, debit card, or bank account linked to the app, though they may use other payment methods. Apps of financial institutions, fintechs, and other nonbank financial services providers are included. Crypto wallets are also included. Closed-loop apps such as retailer and quick-service restaurant (QSR) payment apps, as well as banking and investment apps and buy now, pay later (BNPL) apps, are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, primary research, interviews, information from major mobile payment players, historical consumer adoption and buying trends, payment adoption trends, retail spending trends, demographic and socioeconomic factors, and macro-economic conditions.