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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
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Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Source & Notes
Data Table
Source: EMARKETER ForecastJune 2024 
Note: represents the gross value of products or services sold on the website of each company listed (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets
Additional Note: Amazon excludes Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales. Apple includes iTunes and online store retail sales. Qurate includes qvc.com, hsn.com, and zulily.com. The Kroger Co. includes sales from all Kroger-owned stores including Food 4 Less, Fred Meyer, Harris Teeter, and others; includes sales from Home Chef and Vitacost; excludes fuel. Walmart Inc. is the merchant of record who assumes the legal ownership of inventory prior to changing hands with the consumer; includes sales from Sam’s Club.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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