Note: includes products or services purchased via physical channels (e.g., stores, infomercials, printed catalogs, vending machines); excludes products or services ordered using the internet; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales
Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER forecasts