Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital travel ad spend slows after several years of rapid growth
Article |
Nov 8, 2024
The future of commerce media: United, Lyft, and the push for in-transit ads
Article |
Nov 8, 2024
Pinterest reports revenue and user gains, but holiday forecast is lackluster
Article |
Nov 8, 2024
3 ways AI is transforming CTV advertising
Article |
Nov 8, 2024
Why large businesses are positioned for AI success and using customer data effectively | Sponsored Content
This article was contributed by Klaviyo.
Article |
Nov 8, 2024
Smart TVs are the most popular CTV device in the US
Article |
Nov 7, 2024
Social media has changed banks’ playing field—and they must adapt quickly
Article |
Nov 7, 2024
What a second Trump presidency means for the payments industry
Article |
Nov 7, 2024
US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty
Article |
Nov 7, 2024
The most popular US retail memberships
Article |
Nov 6, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Retail Media Ad Spending
Retail Media
Companies
Source: EMARKETER Forecast, March 2024 - October 2024
Note: All years converted to US dollars using average 2023 exchange rates; digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through retail media networks that may not appear on ecommerce sites or apps
Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders