Source: EMARKETER Forecast, June 2024 - June 2024
Note: ages 18+; mobile phone users who use an over-the-top (OTT) messaging service (browser or app) via mobile phone at least once per month; includes all time spent using messaging platforms via any device; includes iMessage, Line, Messenger, Telegram, WeChat, and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, X) and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.