Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: EMARKETER Forecast, October 2024 - June 2024
Note: virtual goods are intangible, nonphysical assets purchased with currency within a mobile app that has value only within that app
Additional Note: An example of virtual goods in gaming include coins to unlock new levels and new features. Excludes virtual goods purchased in nongaming mobile apps.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Powerful data and analysis on nearly every digital topic.