Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: EMARKETER Forecast, October 2024 - June 2024
Note: total annual spending on in-app purchases by mobile device users
Additional Note: In-app purchases refers to the buying of virtual goods and Subscriptions from inside an app. The purchases are processed directly through the Apple App Store or Google Play Store. Virtual goods includes purchasing coins in a game to unlock new levels, or buying new filters in a photo app. Subscriptions include auto-renewable or one-time Subscriptions purchases. In-app purchases exclude spending in commerce apps such as Amazon, rideshare apps like Uber, or other apps where the purchase is not processed directly through Apple App Store or Google Play Store.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Powerful data and analysis on nearly every digital topic.