Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Most marketing executives have yet to fully implement genAI into their processes
Article |
Nov 1, 2024
Amazon Q3 results underscore its position as an advertising and media juggernaut
Article |
Nov 1, 2024
Gap, Amazon Fresh, CVS: 8 retailers making a comeback
Article |
Nov 1, 2024
We’ve reached peak media consumption
Article |
Nov 1, 2024
5 key stats on marketing through emotion
Article |
Nov 1, 2024
GenAI Use Case for B2B Marketing: Content creation and ideation
Article |
Nov 1, 2024
Real-time payment transactions explode
Article |
Oct 31, 2024
Voice shopping is not a major commerce channel, but genAI and Gen Z could change that
Article |
Oct 31, 2024
Meta revenues surge in Q3, but slow user growth casts a shadow
Article |
Oct 31, 2024
Amazon is bullish about the holiday quarter following strong Q3 results
Article |
Oct 31, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Other Ecommerce Channel Ad Revenues
Source: EMARKETER Forecast, March 2024 - June 2024
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes Hong Kong
Additional Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings), sponsorships, and lead generation (referrals); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads. Mobile messaging (SMS, MMS, and P2P messaging) is excluded.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.